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share tweet share pin it e-mail share Are you ready for your oral exams? The new smart speaker voice assistant category could be the biggest test yet for companies relying on the world of online search to make money. But don’t count on simply tweaking your existing search engine optimization strategies to succeed. In our latest Unwrapping the Secrets of SEO, we detail some surprising (and worrying) trends that will serve as a test of every marketer’s bottom line. Open the Pod Bay Doors, Hal The 1968 film “2001: A Space Odyssey”  delves into technology, human evolution and artificial intelligence. Such technology is no longer science fiction. Amazon in 2015 sparked a trend toward mainstream consumer acceptance of AI when it upended the home speaker market with the surprising success of its Alexa voice assistant built into the Amazon Echo. Now, smart speakers and other devices with voice assistants are fast … [Read more...] about Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars –

Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Editor’s Note: Want to hear more from Anne in person? She’s a featured speaker at our SEJ Summit Santa Monica event, happening April 13th: Here’s the agenda and how to register. In today’s episode, Anne Ahola Ward of CircleClick joins SEJ Executive Editor Kelsey Jones, to talk about the best practices in mobile SEO and how to get ahead with App Store Optimization (ASO). They also talked about Anne’s new book on SEO for developers. Here are a few transcribed excerpts from the discussion—make sure to listen to the podcast to hear everything: Anne on Her Upcoming Book The book started out last year as SEO for developers. It’s a practical handbook for businesses. I think that SEO has so many technical components but there’s also creative components, so this is going to be more reflective of me and I … [Read more...] about #MarketingNerds: Mobile SEO Best Practices

Social media strategy and community building for small businesses and enterprise organizations can often differ. That’s why I recently interviewed Lissa Duty is the VP of Community Management at Advice Interactive, and speaker at the upcoming SEJ Summit in Dallas on March 31st (which we still have a few spots open for! Request an Invite Now). Her session covers social media, and I knew she’d have some key insight we could all benefit from. The SEJ Summit conference ticket cost is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers to find them faster. If you aren’t in the Dallas area and won’t be able to attend that Summit, don’t lose hope! The SEJ Summit will be at five other locations this year: Chicago, London, NYC, Atlanta, and San Francisco. Here’s Lissa’s insight and recommendations for social … [Read more...] about 5 SMM Strategy Tips From #SEJSummit Speaker Lissa Duty

Our speakers at the Chicago SEJ Summit, happening this Thursday (July 23), bring a breadth of information that covers so many areas of SEO, mobile, content, and more. We’ve compiled a few of their best insights in anticipation for the conference. There’s still time to join us at our Chicago SEO conference this week, which gives you actionable takeaways you can take to work the next day. “With the expansion of digital tracking systems and more insight into individuals at the device level, the search industry has evolved to be a viable direct marketing channel, allowing you to address your customers as individuals at scale.” -Akin Tosyali, Grainger “We {SEOs} work in a very complicated environment… we SEOs need to do a better job tracking and reporting back in terms that the c-suite understands.” -Allison Fabella, CareerBuilder “Be a resource when possible. Don’t assign news value to something that lacks it, but don’t ignore … [Read more...] about Insights from #SEJSummit Chicago Speakers

The best digital marketing leaders are paving the way to SEJ Summit Chicago on June 23, 2016! For our upcoming summer conference in the windy city, SEJ has carefully chosen world-class experts to present on a wide array of search topics for you to discuss, debate, and learn from. Here is a preview of some of our speakers to expect at SEJ Summit at the Navy Pier in Chicago, ranging from Google to top national retailers, the newspapers and agency reps. SEJ Summit Chicago Speakers Include: Gary Illyes: Webmaster Trends Analyst, Google Gary is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites. When not crunching data to find ways to improve web search, Gary is contributing to the Webmaster Central Blog and helps users debug their websites in the Google Webmaster Forums. Prior joining Google in 2011, Gary taught online journalism in Romania and abroad. He was a technical consultant for several high-profile … [Read more...] about #SEJSummit Chicago Speakers Announced (Part 1)