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Does anyone else remember the early days of Instagram? I’m talking pre-Facebook acquisition, when posting a mediocre picture from your iPhone became more appealing on the platform due to the beauty-enhancing filters. Highlighting your low-quality shot in all the right places. Giving your face a one-touch tan. Your friends list was intimate and limited. The platform felt more personal than any other social network that came before it… Nowadays, things have become a bit more complex. Your feed is likely cluttered with long lists of imported Facebook friends, your favorite athletes, actors, and celebrity chefs. Oh, and then there’s that tiny announcement Instagram made last fall about opening up advertising privileges to all. Unfortunately, early Instagram fans are heavily displeased with the increase in ads. According to Venture Beat, 58.3% of Instagram super-fans are unhappy with the way ads have been incorporated into their feeds. This study was published in early … [Read more...] about 10 Companies Winning at Instagram Advertising

When the long-awaited DisavowTool from Google was announced finally at the PubCon Las Vegas, search professionals around the globe breathed a sigh of relief. There is a way now with which they can deal with the penalties laid on them by the Penguin Update due to ‘un-natural links’. They can now ‘disavow’ these links and get their site back in Google’s good books. If you want to use this tool, you will have to identify your bad links first and then work on pruning them. Once you submit the list of links you have to disavow, you will be given a choice of comments or links or domains to block. Of these options you must choose accordingly. But remember that you must use the tool only on the links which you haven’t been able to remove manually. Google itself has stressed that the tool is a last resort after you have exhausted all manual efforts to get bad links removed. Because once Google disavows them, you may even lose the good links and eventually … [Read more...] about A How to Guide on Identifying Bad Links and Pruning Them Using Google’s Disavow Tool

Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you can mine for insights (Google Analytics, Google Search Console), but other factors at play can be harder to quantify. From basic issues to advanced issues to factors that are largely out of your control, following is a list of things to check for when diagnosing major fluctuations in organic traffic or search engine rankings. By examining both internal and external factors, you can start to piece together the puzzle. Basic issues 1. Your pages aren’t indexed Conduct a quick Google search using “site:yourwebsite.com” to make sure your pages are actually indexed. If you’re noticing that critical pages aren’t … [Read more...] about 10 factors that may be impacting your organic traffic

Asia Pacific, or APAC, includes countries along the Pacific Rim of Asia and Oceania, each of different sizes, cultures and developmental statuses. In aggregate, this region of about 20 countries counts near 4 billion people and $24 trillion in aggregate GDP (summed World Bank population and GDP figures, also used in the Excel charts below) and has exploded onto the digital scene. In fact, according to a recent eMarketer study, APAC has already usurped North America for the title of global e-commerce heavyweight in 2014 and is still growing fast, with total sales estimated to exceed $1 trillion in 2017. This final segment of the cross-border series dives deeper into the opportunity available in APAC, providing considerations and best practices useful for digital marketers looking to establish an effective strategy in the region. One of the most important things to keep in mind when approaching APAC is that the region is highly diverse and segmented, spanning the mature countries of … [Read more...] about The Cross-Border Series Part 4: Advertising In APAC

Facebook CEO Mark Zuckerberg will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Zuckerberg was set to speak at 4:50 Pacific Time, but it’s looking more likely he’ll be on around 5:10. He’ll be interviewed on stage by John Battelle and Tim O’Reilly. Live blogging to start shortly. There’s also a live stream here. John: You had a big announcement yesterday, or yet another big announcement. Many folks have said this is a Gmail killer. Bartz said one word about you in response to your name, competitor. What’s Facebook Messages about? Mark: We went into this not to build an email product but thinking about what would be a modern messaging system if we built from scratch. Started off yesterday’s press conference talking to his girlfriend’s sister, who is in high school, a story about that. Asked what does she use. When got to email, they were like some … [Read more...] about Live Blogging Facebook CEO Mark Zuckerberg At Web 2.0 Summit