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Almost 4 million people work from home at least half of the time, according to FlexJobs research. A majority of managers report that telecommuting employees are actually more productive when they work from home. Not only are remote workers more efficient, but 82% of telecommuters report feeling less stress – which led to higher morale and lower absenteeism. It’s a great option for companies, employees, and the environment. But working from home presents its own challenges to employees – from physical and mental health to work and professional obstacles. Here are some tips to help you feel more productive when you telecommute and to keep your body and mind healthy. Create a Schedule 1. Establish a Routine Part of what makes working from home so freeing is being able to establish your own schedule. There’s so much agency in feeling like you can do what you want when you want. Remember back in college when you had two classes a day and spent the rest of the time … [Read more...] about Working from Home: 31 Tips to Be More Productive & Successful

Google Maps is rolling out what it hopes will be a solution to one of the Local Business Center’s longtime shortcomings: the inability for service-based and/or home-based local businesses to use the LBC. Before today, all local businesses using the Local Business Center had to display a business address for their physical location — not an ideal situation for home-based businesses. Further, for plumbers, real estate agents, and countless other businesses that serve many towns in one area, it’s been extremely difficult to have visibility anywhere other than the town associated with the LBC listing. Those problems appear to be a thing of the past. When logged in to the LBC, users will see a new tab called “Service Areas and Location Settings.” After clicking “Yes, this business serves customers at their locations,” a new set of choices appears. As you can see, at this point the local business owner can indicate that s/he doesn’t want a … [Read more...] about Google Maps Finally Welcome To Home-Based & Service-Based Businesses

Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO firm posed 5,000 questions to each unit “to see which device was smarter.” In its discussion of results, the firm makes clear that the test was not a comparison of the full range of virtual assistant capabilities. Rather it sought to determine which device more often gave a correct answer to a wide range of factual questions. The specific list of questions wasn’t provided. Percentage of 5,000 questions device attempted to answer There were some scoring nuances that Stone Temple describes in its own blog post, which I won’t reproduce here. As one might anticipate, however, Google was able to answer many more questions than Echo/Alexa. That’s consistent with my personal experience and makes sense given Google’s search index. Google Home answered more than three times the number of questions that Amazon Echo could. The … [Read more...] about Google Home has more answers than Amazon Echo

Some of the directives we have been hearing for years are truer than ever: “Just create great content!” “Content is king!” “Build a quality site!” But what is “great”? How do you measure “quality”? You can’t evaluate content quality without considering the expectations of the user. It doesn’t matter how well the content is written if it’s out of sync with the user’s expectations. Great content, in the context of search, means you have moved beyond SEO to Search Experience Optimization (SXO). The Search Experience Starts On Google And Ends On Google Typically, user experience (UX) optimization focuses on optimizing success metrics. Perhaps those metrics are based upon converting users into buyers, gathering email addresses, generating page views or getting users to click on ads. These are your metrics, not Google’s — they are your customers, not Google’s. With SXO, you need to focus on … [Read more...] about From SEO To SXO: Search Experience Optimization

Good morning from Seattle! The sun is shining outside and the coffee is flowing inside (as required by city ordinance) and day two of SMX Advanced is about to get started. Yusuf Mehdi, Senior Vice President, Online Audience Business at Microsoft will be sitting down in a few moments for a Q&A conversation with Search Engine Land’s Danny Sullivan. Yusuf’s division at Microsoft oversees both Bing and MSN. We should be getting started in about five minutes, so stick around and follow along as we live blog today’s keynote. Back in a moment…. Here we go. Twitter is down and the conference is underway. Some things never change. We’re starting with a video showing the first year of Bing’s existence. The video talks about “search overload” and is reminiscent of those TV spots that have aired over the last year. Nice video, quite heavy on the promotion. Danny also asked about the Colbert Report product placement this week, where Stephen … [Read more...] about Yusuf Mehdi Keynote At SMX Advanced