Local SEO has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single standardized set of local results across both desktop and mobile devices. The big change, of course, is that the variable pack of one, three or often seven results is now replaced with only three results across the board. The real impact here, beyond UX changes, is that many businesses have just fallen out of sight. This is a reduction in visibility of almost 60 percent in many cases, so the competition for local visibility stands to get somewhat more fierce in the coming months. We also have the threat of sponsored local results on the horizon, which look eerily like the new standardized local results. Is a standardized local pack a step toward a sponsored local pack? Is the local SEO free ride about to come to an abrupt halt? Will this approach roll out across all local search or be limited to service-type businesses? Will we see local sponsored listings and local organic listings? … [Read more...] about Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)
Homes cane island
As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing fundamentals in place to enable that process to occur. Time and time again I’ve run up against this obstacle with my clients. They’re often smart enough to know not to go ahead and just “do” content without that all-essential strategy, but they’re nevertheless lacking some of the foundational strategic elements a content strategy must hook into. I’ve identified four essential marketing elements that must precede a content strategy. Am I leaving anything out? 1. Brand What is a brand? There are various elements in the concept of “brand.” One is what a prospect thinks of when they consider your products … [Read more...] about No content strategy is an island
Twitter says it’s planning to create “user media galleries” that will house all of the media a user shares on the service — including items uploaded and shared via other services. The news comes at the same time that Twitter has begun accepting direct photo uploads via the Twitter.com interface. As Mike Cane pointed out, some Twitter users are now seeing a pop-up window on their Twitter home page that introduces the new feature. Here’s how it looks for me: The “Learn More” link leads to Twitter Help Center page that tells more about the company’s plans for user media galleries: Are you going to have galleries of my images? Not at first. But in the coming weeks, we’ll add user media galleries, which will let you see the images a user has shared on Twitter. When you do have galleries, will they only include images uploaded to Twitter or will other services be included? If so, which ones? User galleries will include images a user has … [Read more...] about Twitter Taking Direct Photo Uploads, Will Create User Media Galleries
On Google's home page in the United States is a special Google Doodle for Roberto Clemente. Roberto Clemente was a Major League baseball player who played with the Pittsburgh Pirates. He died at the young age of 38 when he took a humanitarian trip on December 31, 1972 to Nicaragua when his plane crashed bringing supplies to the site.Why is there a Doodle today, October 12nd? I am not a 100% sure. He was born on August 18, 1934 and passed on December 31, 1972. He was inducted into the baseball hall of fame on March 20, 1973. His last baseball game was on October 11, 1972 at Cincinnati's Riverfront Stadium in the fifth and final game of the series. So maybe that is why?In any event, Google had a guest Doodler named Roxie Vizcarra do the Doodle. Google wrote:In the spirit of Hispanic Heritage Month in the US, today’s Doodle by guest artist Roxie Vizcarra, commemorates the life and career of Roberto Clemente, Puerto Rican Hall of Fame baseball star, Latinx trailblazer, and … [Read more...] about Roberto Clemente Google Doodle Honors Puerto Rican Major League Baseball Player
Sometimes patent filings from the search engines don’t describe some hidden algorithm or behind-the scenes-technology, but instead detail a whole new way of doing business. Here’s one such document published yesterday by Google that looks at shopping for products and services in a completely different manner. Keep in mind that previously, Google’s product and shopping services have included Froogle, Google Catalogs, and Google Local. If something like what is described here is developed, it could change around the way many people shop. This patent filing expands upon those offerings in a dramatic manner, from assistance inside of stores, restaurants, resorts, travel terminals and others, through driving and walking directions that tell you about sales and promotions at the end point of the trip, and along the way. It allows stores to dynamically offer promotions across a chain, or manually enter specials at specific locations. Generating and/or serving dynamic … [Read more...] about Google’s Holy Grail of Shopping?