This discrepancy is probably because some advertisers are still in the process of adjusting their websites and marketing campaigns for mobile. But perhaps more importantly, it is because they are still in the process of finding ways to better measure what mobile devices truly bring to the table. Here are some steps you might want to take for a more successful mobile search engine marketing (SEM) effort. 1. Test Your Site For Mobile Friendliness Mobile devices with full browsers have been around long enough for advertisers to pay attention to the mobile experience. If users don’t convert on mobile devices as much as you’d expect, it might be because of a poor user experience — common issues include confusing page layouts, lengthy loading times, discouraging “sign up” or “log in” pop-up windows, etc. How can we make best use of a smaller screen without disrupting the user experience? Google recently created the Mobile-Friendly Test tool to help … [Read more...] about 5 Tips Not To Miss The Boat
Homes is where the boat is
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions. Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local researchApr 21, 2017 by Megan Hannay Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this yearApr 21, 2017 by Amy Gesenhues According to Feedvisor’s “State of the Amazon Marketplace 2017” report, nearly half of Amazon sellers sell almost exclusively on Amazon. SEO & intelligent content: Discovery, connection and improved performanceApr 21, 2017 by … [Read more...] about Marketing Day: Display ad spend, Amazon sellers report & Google Home
Very few writers really know what they are doing until they've done it. - Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know what I'm doing until I've done it. I also seldom know what other writers are doing either. I recognize what I enjoy reading … aaaaand I've little idea why I enjoy it. That's what makes the topic of linguistics and language so fascinating to me because it helps explain all the whys behind the writing I love, the tweets I read, the updates I favorite, and the copy I crave. There's an art and a science to writing that sits just below the surface, and I'd love to share with you what I've learned about how to reveal it and incorporate it into your marketing messages-and how to write copy that people love! Linguistics, Microstyle, and the Beauty of Small Writing Simplicity is not a given. It is an achievement, a human invention, a discovery, a beloved belief. - William H. Gass, Finding a Form When I look at a format like Twitter, … [Read more...] about How to Write Social Media Updates People Love
There are currently just under 1 billion websites on the Internet. To put that in perspective, one billion months ago, dinosaurs walked the earth. One billion minutes ago was the height of the Roman Empire. If you sat down and counted from one to one billion, it would take you a total of 95 years. That is a lot of websites. With nearly a billion websites online, there is a lot of competition vying for your audience’s attention. Granted, many of those websites won’t be your direct competitors, but they do create plenty of distractions you need to break through if you want to capture and keep your audience’s attention. Here are six ways to do just that. 1. Be Surprisingly Awesome It really is about the little things. For example, earlier this year my husband saw an ad for Silvercar, an Audi car rental service, while surfing online (Great targeting, by the way, we were planning a trip to Chicago at the time!), so he called the number and got a messaging service. It was … [Read more...] about 6 Ways to Capture and Keep Your Audience’s Attention
By most financial accounts, Christopher Columbus’s first transatlantic voyage was a tremendous loss. The trip took over five weeks. Columbus failed to find a route to the Orient, returned with little gold or spices and lost the largest of this three ships, the Santa Maria, off the coast of Haiti. The second voyage was another matter entirely. This time, Columbus set out with 17 ships, crossed the ocean in a mere 21 days and established long-lasting European colonies on the new continent. The difference? Now he knew where he was going. Sadly, I’ve seen businesses spend years navigating the turbulent seas of online marketing with no more guidance than the Santa Maria…and with basically the same outcome. The good news is, they don’t have to. There is a map available—it’s called “analytics.” What Does Analytics Contribute? Now, that word…“analytics”…might prompt an eye roll or two. Analytics is often seen as a … [Read more...] about Are Your Campaigns Sailing in the Wrong Direction?