Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4Sep 19, 2017 by Greg Sterling The device is Google’s answer to the low-cost Amazon Echo Dot. SMX East early bird rates expire Saturday. Register now!Sep 19, 2017 by Search Engine Land The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics on paid search advertising, […] Bing says links are still a very important ranking factorSep 19, 2017 by Barry Schwartz A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. What SEOs need to know about … [Read more...] about SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini
Homes topsfield ma
Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of Gary Illyes, Purna Virji, Rand Fishkin, Larry Kim and Bruce Clay all in a single day? We’ve updated our Digital Marketing Conference Calendar for 2018 with more than 250 events worldwide so you can start planning your year ahead. (Click here to skip straight ahead to the full calendar.) We’ve organized this massive list — 250+ digital marketing conferences! — in three ways. You can view events by regional location, by topic focus, or by month on a calendar that can also be downloaded. Whether you’re looking for an in-person networking opportunity that’s close to home or willing to travel … [Read more...] about Digital Marketing Conference Calendar 2018: 250+ Events Across the Globe, Updated
URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including recommendations and services to avoid (the new DiggBar being one of these). The URL Shortener Mega Chart NOTE (March 2011): I’m hoping to update this article in the near future. Much of the basics are still valid. But you should also see Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter, which is sort of an interim update. To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet, below. You can also view it in full-screen here. Each column represents a feature. Want to know more about that feature and why it is important? Each is explained below the chart. … [Read more...] about Which Shortening Service Should You Use?
When you run Google searches, the results are sometimes filled with ads for directory sites.This is especially true when the search terms relate to expensive, big-commitment services, such as schools and assisted living facilities (a.k.a., nursing homes).People will usually thoroughly research and compare these services before buying, which makes directory sites appealing.As an advertiser, you might see this as a problem. After all, how can your ad for a single facility compete against ads for directories that list hundreds of facilities?However, I would argue that this situation presents an opportunity. Because searches that cause directory ads to impression can also allow you to capitalize on what those directory sites can’t offer.In this article, I’ll talk more about directory sites in general, and how you can make your ad stand out in a field of directory ads.What Are Web Directory Sites?In brief, web directory sites provide online listings of websites. Directories can … [Read more...] about The Challenge of Competing with Directory Sites in Paid Search
You’ve probably heard this before: Business.com has recently launched a new brand, a new website and new products that aim to extend the company’s appeal to both B2B marketers and buyers. The site has gone through a number of changes over the years since its founding in 1999, but the new Business.com is more of a matchmaking service than it’s been before. The new home page walks B2B buyers into the process of selecting a provider and asks questions along the way to help the site connect the user with the best matching vendors. “We do see ourselves as the e-Harmony for small-to-medium enterprise buyers and the marketers looking to reach and engage with these lucrative buyers,” says Business.com CEO Tony Uphoff. Uphoff himself is one of Business.com’s recent changes, too, having just come on board in January with 20 years in business media/information experience, including most recently serving as CEO of UBM TechWeb. As part of our ongoing “5 … [Read more...] about Whats Behind The Business.com Relaunch: 5 Questions With CEO Tony Uphoff