Assuming you went about hiring a freelance writer in the right way it's still a good idea to handle the actual blogger outreach on your own. Even if you have someone else do the research and find the guest blogging opportunities someone from within your organization should be the one to approach the blogger about becoming a guest author. A freelance writer can produce great content for your but that content is going to have your name and brand attached to it and you should be the one building a rapport with blog owners. … [Read more...] about How to Totally Screw Up Your Guest Blogging Efforts
Honoured guest speaker
Patrick Altoft from Branded3 offers a teaser of his presentation on the Blow Your Mind Link Building Techniques panel: Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies are covered in the session. … [Read more...] about Previewing SMX London: The Speakers Speak!
“Nothing new”: This type of content is not necessarily of little value or involves plagiarism. Roundups, reviews, summaries — they all belong to this tier and add up value to initial materials, however, the majority of content is just the retelling of the same old story. The only thing that differentiates such posts from one another is how well they are written in terms of style and structure. So, if you need to publish a story on a not-so-fresh topic, pay special attention to the way it’s written.A fresh perspective / an expert opinion on the subject: If you find an expert ready to give you a quote for a “nothing new” post, it increases its chances of being accepted to a top-tier media.Case studies: Nothing grabs as much attention as a personal story. In fact, there are media that specialize on posting case studies mainly because of their high engagement potential. If it also contains a unique strategy, a new approach or angle, it has … [Read more...] about 20 Digital Marketing Blogs That Accept Guest Posts
There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes. … [Read more...] about “Stick A Fork In It, Guest Blogging Is Done”
What I was hoping to project with the neologism was the notion that social media is a rich field of study – it encompasses psychology, sociology, ethnography, history, marketing, neuroscience, and more. If you’re moved by the notion of being a polymath, this is paradise. And if we, as marketers, are really going to take our game to the revolutionary place it can be, we need to take on these realms of learning, to better understand the stuff of what we’re dealing with. … [Read more...] about The @SMX West Speaker Interview: @RicDragon on Vision, ‘Good SEO’ and ‘Deep Content’