BONUS NEWS Google Marks 14 Years As a Public Company On August 20, Google marked its 14th anniversary as a public company. Its parent company, Alphabet, is now ranking third as the world's largest company in terms of market capitalization, behind Apple and Amazon. Google now accounts for over 90 percent of worldwide internet traffic and is the dominant search engine in most areas of the world. Google went public on August 19, 2004, with its shares jumping 18% on the first day of trading, valuing the company at more than $23 billion. Since then, its value has soared to $766 billion, making it the world’s 3rd largest company fourteen years later. … [Read more...] about Google News Digest: Display Ads, New Featured Snippets, and a Rebranded Google Drive
Hosting videos on google drive
Related reading Five search reports for ecommerce you can pull now to prep for Q4 For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY. … [Read more...] about 12 video SEO tips to help improve your search rankings
Five steps to deliver better technical SEO services to your clients Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants. … [Read more...] about How to check Google search results for different locations
Video is a much different method of attracting and engaging audiences than text and image. Compared with printed material, video is a less flexible medium for the user. It’s simple to scan text and select which sections to read based on their relevance to your interests. Not to mention that viewing a video is a submissive experience. Instead of sorting through the content themselves, they are presented messaging that must be consumed in a passive manner. With video, comprehension is made easier through the various storytelling elements. Video also allows your business to draw an instant emotional reaction from the viewer, helping you to create brand ambassadors. … [Read more...] about Back to Basics: How to Craft Your Video Marketing Strategy
SEO and organic search is far from dead, and anyone who runs a site can look at their traffic logs to know how much traffic Google sends them every day, for free. But selling movies, offering restaurant reviews, hosting video, hosting book content and more does further pollute the clarity we used to have about what Google’s role was as a search engine, and whether it pushes its own content above others. … [Read more...] about Are Google’s Results Getting Too Ad-Heavy & Self-Promotional?