Amazon is far and away the king of online shopping. The company has two mobile shopping apps, including the useful new Price Check, for in-store product and price comparisons. Earlier this year Amazon announced that it would process a staggering $1 billion in mobile orders. EBay is the other US company that’s doing a huge mobile business. I’m not a fan of eBay but it has lots of holiday shopping resources, including daily deals. … [Read more...] about Search Tips For Black Friday & Cyber Monday
Hot wheels on black friday
Computers still dominate paid search revenue, though even that hold is slipping. Computer revenue share fell from 90.4 percent in November 2012 to 73.2 percent on Thanksgiving and Black Friday this year. The share of revenue coming through mobile devices increased 176 percent this year, with 22.4 percent from tablets and 4.4 percent from phones. Phone revenue is still relatively paltry. This year, though, tablets may have reached the tipping point as consumers are becoming more accustomed to settling in on the couch and shopping on their tablets in the evening hours. … [Read more...] about Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
The internet impact on shopping continues to increase, and changes in search engines’ formatting and layouts of their search results will likely divert users from their initial intentions by some degree. Users searching for products to buy online could easily end up opting to go to a physical store location near them out of concern that they might not receive shipped gifts in time. And, users performing various local searches to find store locations could get lured by contextual advertising into ultimately buying gifts online due to the convenience and free shipping offered by many etailers. … [Read more...] about Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?
Mo-Lo: mobile apps and local inventory sites In addition to those already mentioned there is an ever growing list of shopping-related mobile apps. Most major retailers now have mobile apps, which typically include sale and deals information. And most of them will have their Black Friday deals there too. There are also at least 10 Black Friday specific mobile apps in the iTunes store right now, the highest rated of which is TGI Black Friday. … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
2. Create Gift Guides and Videos Another interesting tidbit from Google’s 2016 trend report is that 70 percent of consumers start shopping without knowing what they’re going to buy. Curated gift guides are a great way to reach these undecided shoppers—and if your guide’s on YouTube, even better! Google says that 68 percent of smartphone shoppers turn to YouTube when they’re wondering what to buy. … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday