Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on Thanksgiving Day compared to 2012. Black Friday same seller sales hit a record high, increasing 35 percent Paid search saw big increases in click volume and retailer spend. Retailers spent 27 percent more on paid search campaigns this Thanksgiving and Black Friday than in 2012, according to a new report from Kenshoo. Thanksgiving saw a 33 percent increase in paid search spend year-over-year, and Black Friday spend rose 21 percent from 2012. “Kenshoo saw dramatic increases in paid search ad spend and online sales revenue on these two days signifying the peak shopping season is off to a hot start. With the 2013 calendar condensing the time between Thanksgiving and Christmas, we expect the torrid pace to continue,” said Aaron Goldman, Kenshoo CMO. Smartphone and tablet activity grabbed significant spend share this … [Read more...] about Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
Hot wheels on black friday
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried to highlight some resources that may be helpful as you search for gifts over the long weekend and beyond. But before we get started let me first ask the naming gods to next year revisit and banish “Cyber Monday” from the tech lexicon — or dare I say “texicon.” And maybe we need yet a third day (or at least third phrase) after Black Friday and Cyber Monday to acknowledge the role that mobile shopping is starting to play in the whole process. The big search engines Of course all the search engines have shopping sites. Yahoo offers a wealth of resources including a holiday gift buying guide and Black Friday/Cyber Monday deals guide. As part of that you get … [Read more...] about Search Tips For Black Friday & Cyber Monday
“Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this period, and companies which haven’t optimized their internet presence stand to lose out on some of the sales they could be getting if consumers could find them. This is true for online businesses as well as for brick-and-mortar stores. While savvy companies planned for this season all the way back in the summer, and already have their internet storefronts in order, it’s not too late to do a few more things to insure a business can squeeze out more from gift shoppers on the “Cyber Mondays” following Black Friday. The first Monday after Thanksgiving is called “Cyber Monday,” although we … [Read more...] about Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?
The 2016 holiday shopping season has been one for the record books as far as online sales are concerned, with Black Friday and Cyber Monday sales reaching new heights. But according to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. The firm, which collects and analyzes sales from leading retailers that provide it with weekly point-of-sale data, says that the fifth week of the holiday shopping season “brought the customary post-Black Friday lull, along with deeper discounts and more abundant week-long deals than in the past.” As NPD’s Chief Industry Analyst, Marshal Cohen, explained, “Bigger discounts mean deeper holes to climb out of to match last year’s sales numbers.” The NPD Group says that total dollar sales were down 5% this year in fifth week of the holiday shopping season, which includes Cyber Monday. Only one merchandise category, athletic … [Read more...] about Heavy discounts and post-Black Friday lull create challenges for retailers
Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing campaign. If you haven’t, fear not—we’ve compiled a list of important and effective marketing strategies to guarantee your business has a successful Black Friday that will carry into the rest of the holiday season. Read on to find out what to incorporate into your Black Friday marketing plan right now before the holiday hits! Email Marketing: Thank Your VIP Customers and Create a Sense of Urgency This is the number one strategy on the list because it’s one of the most important strategies to implement for Black Friday marketing. Email marketing can be an incredibly effective way to get the word out about holiday promotions and to reward loyal customers, as long as you know how to stand out in your customer’s’ inbox. No doubt they’re going to be inundated with holiday retail emails, and you don’t want to end up in … [Read more...] about Black Friday Marketing Campaign Strategies