After over 12 years practicing the art of SEO, and selling SEO services to clients, I thought the industry had reached a stage of “acceptance”. But there is still a very smart group of people out there that are doubters – The Acquisition Marketers. SEO Personality Types Company executives and owners have varying degrees of sophistication when it comes to understanding why SEO is important, or why it should be an important part of the marketing mix. I would break down the most common personality types as follows: Me Too – My competitors are doing it, I will too. The Rank Hound – I want to be #1 for my favorite keyword because I know it’s important (without any proof to back it up). The Small Portfolio Ranker – I understand that there are a number of relevant keywords that appear to drive business for us, let’s attack them as a group. The More, The Merrier – Capturing the long-tail is an important part of driving relevant … [Read more...] about Acquisition Marketers And The SEO ROI Dilemma
Hound voice search
Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal. The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth. Explosive growth and the reason behind it At LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google … [Read more...] about The voice search explosion and how it will change local search
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a computing interface, titled ‘Re-Imagining Voice = A New Paradigm in Human-Computer Interaction’. It looks at trends in recognition accuracy, voice assistants, voice search and sales of devices like the Amazon Echo to build up an accurate picture of how voice interface has progressed over the past few years, and is likely to progress in the future. So what do we learn from the report and Meeker’s data about the role of voice in internet trends for 2016? Voice search is growing exponentially We know that voice is a fast-rising trend in search, as the proliferation of digital assistants and the advances in interpreting natural language queries make … [Read more...] about What does Meeker’s Internet Trends report tell us about voice search?