It shows that an agency will work its SEOs hard in order to generate income! Of course, the type of work undertaken is relative to this stat, and in the Local SEO Industry Survey 2014, Google+ optimization, on-site SEO and citation building were the most popular local search services offered by SEO agencies — which gives us an idea of what our busy SEOs are spending the majority of their time on. … [Read more...] about Understanding Sales, Conversion & Revenue For Local SEO Agencies
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There are no limits to the complexity of the campaign your account representatives will assist you with, either. I worked with my Google representative to make campaigns segmenting all of my power keywords by state. All of the campaigns had different ads, keywords, and negative keywords based on the state. This would have taken me weeks to complete alone, but they were happy to do it for me and give me some trending statistics to help make decisions as well. … [Read more...] about Overcoming Common Obstacles To Bringing PPC In-House
The SMB’s challenge is finding a trusted advisor that truly demonstrates an expertise in a diverse number of options and who understands its business enough to provide effective solutions. There are providers that are changing the traditional sales model to accommodate these needs through use of tools such as big data and verticalization. … [Read more...] about Automated Services Vs. Sales Reps?
Today, it is a team of about 80 people across 70+ domains that are under the Tribune Company umbrella (either directly or via partnerships where we manage their SEO for them as part of our CMS services package, yes we sell our CMS now – it’s quite popular.) In a nutshell, their task is to be my eyes and ears over a subset of the content. My role is to be the point person for SEO questions and funnel those up if they can’t answer them. To be the person that will tell me when they have a piece of content that they need help from the Tribune network of sites to rank better on. To be the person that will make sure SEO best practices are adhered to as regularly as possible. None of them officially report to me directly (not even Kat Bockli, our SEO Communications Coordinator) but when I have something for them to do, they do it and prioritize it above all us. Frankly, it’s a perfect system for my style. Less management headaches and yet still very efficient. … [Read more...] about Q & A With Brent D. Payne, In-House SEO Director, Tribune Company
BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months. … [Read more...] about 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian