Jul 12, 2018 by Kristien Matelski PPC Marketing, Search Engine Optimization, Search News Vizion Interactive In case you missed it, Google was Live on Wednesday, July 11, 2018 with its annual Marketing Live Keynote, but don’t worry, we’ve got you covered with the recap! Also, in case you want to view the full recording, you can check that out here as well. Food for thought: “As compared to 5 years ago, there are a billion more people on the internet today. There are 2x as many people on smart phones.” -Sridhar Ramaswamy, Senior Vice President Ads That’s a pretty staggering number, and to go along with that, those billions of people have higher expectations for advertising. Google’s opening message was that ads should be: Valuable. Transparent. Trustworthy. Those three advertising goals set the tone for Google’s roll out announcements. So let’s take a look at what’s coming soon. First, YouTube will be undergoing some major … [Read more...] about Google Marketing Live 2018: Keynote Recording & Recap
Housing market crash 2018
I recently received a call from a prospective client who was looking for temporary assistance with their PPC program. Their in-house marketing manager had resigned and, so far, they had been unable to find a suitable replacement. In the meantime, the CMO was covering the position.They didn’t want to make a rushed hiring decision just to resolve the issue. But they desperately needed some help.So they asked if my agency might step in temporarily to bridge the gap — this in spite of the company having a strict “no agency” policy due to past bad experiences. Because my agency doesn’t require long-term contracts, we agreed.But when we opened the account, we uncovered many issues.For example:The account was in desperate need of a restructure. Many campaigns had hundreds of mixed themed ad groups.Almost every ad group contained plural and singular versions of keywords and was riddled with duplicates.Hundreds of ad groups had no live ads.I suspect that these … [Read more...] about Should You Choose a PPC Agency or In-House PPC Management?
Your customers are impatient Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load, while Akamai found that 79% of online shoppers who experience a dissatisfying visit are unlikely to return to that site. Users expect a fast, responsive experience, and by failing to meet their high expectations, you are leaving money on the table. I talked about this topic in depth at BrightonSEO, you can find my slides at the bottom of the page. Furthermore, whilst Page Speed has been a ranking factor for Google since 2010, starting in July 2018 it will become a major ranking factor for mobile searches too. Nonetheless, many brands still struggle to keep their website’s performance under control as their team changes and their site evolves. This is because they approach the problem in the wrong way. Site speed should be an … [Read more...] about Site speed for in-house marketers
Digital marketing, in all forms, comes with a variety of stresses. It’s an amazing career and industry to be a part of, but it wouldn’t be a career if it didn’t stress people out here and there.Whether you’re a technical SEO trying to diagnose a client’s website issue or a social media marketer trying to get ROI organically, stress is inevitable as a digital marketer.Here are a few of the biggest stressors we face and ways to deal with them.1. Measuring MetricsThe StressMeasuring metrics in itself isn’t exactly stressful. The stressful part of metrics comes in two forms.First, you have the result of metrics. Say you’ve been working on a campaign for the past six months and you’ve put your whole marketing heart and soul into it. You’ve devoted more than full-time hours into the campaign and have done everything you were supposed to, and then some.Then the campaign comes to an end and the results are calculated. The metrics come back … [Read more...] about 7 Biggest Causes of Stress for Digital Marketers
Do you remember the buzz and flurry of activity around Y2K? Possibly not, but it was a fire drill of activity to avoid disaster. This year may seem similar as things evolve rapidly in the realm of search. For example, sites that have put off mobile readiness — thinking that most of their traffic comes from desktop, so why bother with mobile? — will find themselves in crisis this year. Marketing teams across the board will face receding budgets as the C-suite becomes increasingly unwilling to dole out money without solid proof that it delivers results (per Gartner’s Oct. 2017 CMO survey). As a result, I expect to see a focus on attribution tools and better data reporting as the industry scrambles to connect the dots of customer journeys and justify marketing spend. Predictions for digital marketing in 2018 are fairly easy to make — at least compared to the last 13 years of annual prediction posts I’ve written. I am sure that most in the SEO industry who … [Read more...] about Bruce Clay’s Predictions for Digital Marketing in 2018
Erik Newton In doing my research for this post, I found fewer books than I expected on each of the digital marketing topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. However, if you are reading this post then you, like me, prefer good old books for self-education. Try our Digital Marketing Quiz. I decided to find and recommend a book for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. But before I dive in on the digital marketing channel books, let me share an excellent resource to start with. Before you look at the list, here is a free bonus read: How Smart Is Your Content? based on industry research by BrightEdge, packs a slew of the latest content and online marketing best practices into 27 short pages. Learn how to create content that performs and drives better results online with four proven steps to content marketing. Also see our … [Read more...] about Best Digital Marketing Books 2018
Generating a content marketing strategy for a business is usually essential for its life. As we can’t strategy a “content marketing plan” without the support of content marketing tools. Because content marketing wants to more examiners and actions to make note of your business plus and minus and also your enemies business plus and minus. To plan the best content marketing strategy that successes your race. “CONTENT MARKETING IS A LONG TERM RELATIONS. IT’S NOT A ONE NIGHT STAND” SEO is a serious partner to content marketing. Search represents an extensive chance for information found at a time when clients are dynamically looking for a result. What is content marketing in digital marketing? Content marketing is the base word for today’s digital marketing world because many people typically attention on the content. And most of them make use of content marketing platforms to create convincing content, but few are still finding perfect SEO … [Read more...] about Top 30 Content Marketing Platforms 2018 to Boost Your SEO
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation? It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs are being guided by outdated advice and get themselves intro trouble. The other problem is the SEO information overload. There are so many click-baiting articles that keep retelling the same advice again and again. It’s really hard to find really valuable guides these days – it’s usually the same repackaged advice over and over. Here are four tools that can help solve these problems. 1. Zest What I’d been usually doing to overcome these two problems was creating my own feed list and only reading what those selected bloggers had to say. There are two problems with that method: You limit yourself to a certain circle of … [Read more...] about Four tools to build a smarter and more up-to-date in-house marketing team
After Yahoo’s 1st Quarter 2011 earnings call, quite a bit is being written about whether the Microsoft-Yahoo deal is a failure or success for Yahoo. In my opinion, the more compelling question to ask is: has the deal been a success for search engine marketers — especially those in-house? The Results Nothing screams marketing success like direct paid search revenue, and many search marketers aren’t seeing the same kind of revenue generation with Microsoft that was experienced with Yahoo. There are many confounding factors as to why any individual paid search account might be doing better or worse post-transition. Some search marketers are seeing less total revenue for Microsoft-Yahoo than for Microsoft and Yahoo as separate accounts. As Danny Sullivan explains in his article The Yahoo Search Revenue Disaster, search revenue on Yahoo is down quite a bit, possibly due to explicit searches declining in favor of less quality searches (which are less likely to result in a … [Read more...] about A Failure Or Success For In-House Marketers?
When Q4 rolls around, in-house search marketers, like me, probably feel a heady mix of anxiety, dread and oddly, excitement. All this can only mean one thing, it is annual budgeting time! Stressful deadlines, aggressive goals, but also great ideas and opportunities all roll into a couple of intense weeks (and I feel for those retailers with a big holiday shopping season, you have that to contend with too). The key for success is not only to survive budgeting, but make the most of the opportunities for an in-house search engine marketer it presents. Get Organized The first step is to get organized, an ounce of prevention here leads to a pound of cure later as you scramble to run reports or find data when there’s an urgent need to refer to it. Being organized upfront increases efficiency, and makes budgeting easier, but nearly as important, it makes you look confident, thorough and prepared (because you are). Convincing others is a big part of the budgeting process; an in-house … [Read more...] about Annual Budgeting Guide For The In-House Marketer