Your customers are impatient Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load, while Akamai found that 79% of online shoppers who experience a dissatisfying visit are unlikely to return to that site. Users expect a fast, responsive experience, and by failing to meet their high expectations, you are leaving money on the table. I talked about this topic in depth at BrightonSEO, you can find my slides at the bottom of the page. Furthermore, whilst Page Speed has been a ranking factor for Google since 2010, starting in July 2018 it will become a major ranking factor for mobile searches too. Nonetheless, many brands still struggle to keep their website’s performance under control as their team changes and their site evolves. This is because they approach the problem in the wrong way. Site speed should be an … [Read more...] about Site speed for in-house marketers
Housing market crash 2018
Do you remember the buzz and flurry of activity around Y2K? Possibly not, but it was a fire drill of activity to avoid disaster. This year may seem similar as things evolve rapidly in the realm of search. For example, sites that have put off mobile readiness — thinking that most of their traffic comes from desktop, so why bother with mobile? — will find themselves in crisis this year. Marketing teams across the board will face receding budgets as the C-suite becomes increasingly unwilling to dole out money without solid proof that it delivers results (per Gartner’s Oct. 2017 CMO survey). As a result, I expect to see a focus on attribution tools and better data reporting as the industry scrambles to connect the dots of customer journeys and justify marketing spend. Predictions for digital marketing in 2018 are fairly easy to make — at least compared to the last 13 years of annual prediction posts I’ve written. I am sure that most in the SEO industry who … [Read more...] about Bruce Clay’s Predictions for Digital Marketing in 2018
Generating a content marketing strategy for a business is usually essential for its life. As we can’t strategy a “content marketing plan” without the support of content marketing tools. Because content marketing wants to more examiners and actions to make note of your business plus and minus and also your enemies business plus and minus. To plan the best content marketing strategy that successes your race. “CONTENT MARKETING IS A LONG TERM RELATIONS. IT’S NOT A ONE NIGHT STAND” SEO is a serious partner to content marketing. Search represents an extensive chance for information found at a time when clients are dynamically looking for a result. What is content marketing in digital marketing? Content marketing is the base word for today’s digital marketing world because many people typically attention on the content. And most of them make use of content marketing platforms to create convincing content, but few are still finding perfect SEO … [Read more...] about Top 30 Content Marketing Platforms 2018 to Boost Your SEO
After Yahoo’s 1st Quarter 2011 earnings call, quite a bit is being written about whether the Microsoft-Yahoo deal is a failure or success for Yahoo. In my opinion, the more compelling question to ask is: has the deal been a success for search engine marketers — especially those in-house? The Results Nothing screams marketing success like direct paid search revenue, and many search marketers aren’t seeing the same kind of revenue generation with Microsoft that was experienced with Yahoo. There are many confounding factors as to why any individual paid search account might be doing better or worse post-transition. Some search marketers are seeing less total revenue for Microsoft-Yahoo than for Microsoft and Yahoo as separate accounts. As Danny Sullivan explains in his article The Yahoo Search Revenue Disaster, search revenue on Yahoo is down quite a bit, possibly due to explicit searches declining in favor of less quality searches (which are less likely to result in a … [Read more...] about A Failure Or Success For In-House Marketers?
When Q4 rolls around, in-house search marketers, like me, probably feel a heady mix of anxiety, dread and oddly, excitement. All this can only mean one thing, it is annual budgeting time! Stressful deadlines, aggressive goals, but also great ideas and opportunities all roll into a couple of intense weeks (and I feel for those retailers with a big holiday shopping season, you have that to contend with too). The key for success is not only to survive budgeting, but make the most of the opportunities for an in-house search engine marketer it presents. Get Organized The first step is to get organized, an ounce of prevention here leads to a pound of cure later as you scramble to run reports or find data when there’s an urgent need to refer to it. Being organized upfront increases efficiency, and makes budgeting easier, but nearly as important, it makes you look confident, thorough and prepared (because you are). Convincing others is a big part of the budgeting process; an in-house … [Read more...] about Annual Budgeting Guide For The In-House Marketer