Home > Blog > The Mountaineer’s Guide to Maximising SEO Campaign ROI 11th May 2018 - 35 minutes read Uncategorised Richard Lewis - SEO LeadSEO campaigns have multiple options of keyword focus. Whether you provide insurance policies or greetings cards, you need to make important campaign choices. For example, should you focus more on commercial owners insurance keywords or professional indemnity keywords? Birthday cards for Mum or birthday cards for Dad? Which of these keyword clusters should you prioritise in your campaign and which should you put on the backburner or even ignore entirely? Getting the answer right could see you attaining the summit of ROI. Getting it wrong could send you on an expedition up a mountain that isn’t worth climbing. In this post, we explore why it can seem difficult to know which mountain to climb, and outline a spreadsheet-based method to help you find your … [Read more...] about The Mountaineer’s Guide to Maximising SEO Campaign ROI
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Home > Blog > A Narrow AI Approach To Finding Your SEO Campaign’s Kilimanjaros 11th May 2018 - 33 minutes read Uncategorised Richard Lewis - SEO LeadKnowing what can be ignored when striving toward an aim is essential to acting effectively in pursuit of that aim. Otherwise, there’s too much information to be considered, much of it irrelevant. Considering irrelevant information is costly. There are a multiple options of focus in most SEO campaigns. When the aim of the campaign is to maximise performance within a given budget, each option of focus naturally needs to be ranked by net potential gain to determine which ones matter more in relation to the aim and which ones matter less or not at all. Areas which won’t yield a net KPI gain in response to the application of campaign budget are irrelevant to the ultimate campaign aim thus defined and should be removed from consideration in relation to that aim, freeing up more focus … [Read more...] about A Narrow AI Approach To Finding Your SEO Campaign’s Kilimanjaros
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buySEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea. 1. SEO Is Not A Cost But An Investment An … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media, I believe that going forward, 2016 will be a very exciting year for SEOs. Based on my own experience and client comments and feedback, I foresee a couple of major shifts occurring. 1. Diversification Of Search Boxes Search will go far beyond Google as brands start to focus on their visibility (rankings) inside other search boxes. More and more brands are already asking questions like “Why am I not ranking #1 in Amazon?,” “Why is my business not on Google Maps?” or “Why can’t anybody find our videos on YouTube?” Others are starting to focus more on the discoverability of their content on portals like WebMD, entertainment channels like Netflix and shopping sites like Walmart and NewEgg. 2. The Rise Of Social Search This is closely linked to the changes in search behavior as we see more social networks extend their search … [Read more...] about Where Will SEO Go This Year?
Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of their locations and often use a template format that gets the majority of them filtered. So, what can multi-location businesses do to help improve their location pages and avoid the filter? Following are four tips for putting together rich, unique location page content. 1. Use testimonials I came across a great example of this with insurance companies. Currently in Houston, TX, Allstate Insurance has 146 offices, State Farm has 173 offices, and Farmers Insurance has 232 offices. Each one of these offices has a unique location page, but they are all technically competing with each other for the same exact keywords, like “auto insurance Houston” or “brand name + Houston.” This is what causes Google’s filter to kick in, and the majority of the pages … [Read more...] about How to solve duplicate content local SEO issues for multi-location businesses