The fact that creative and development shops have started to hire SEO experts and are making it part of their offering now. In reality, it’s always better to build it correctly first, as opposed to patching it later. Technology has evolved, and many CMS companies have dedicated SEO teams that ensure their templates and frameworks are search-friendly. … [Read more...] about Where Will SEO Go This Year?
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Another great way for big brands to make their location pages unique is to write out driving directions to the office. Often, people just link to Google Maps, but writing out driving directions gives you unique content that is also helpful to users. It also allows you to get more local signals on your website, like this personal injury lawyer in El Paso does: … [Read more...] about How to solve duplicate content local SEO issues for multi-location businesses
Not everyone can do this. And finding a competent person is hard. To casually hand over this challenging task to an in-house Web developer or designer can be unwise. Even though many Web developers and designers are learning more about SEO, it can be a critical mistake to make SEO a “second priority” and install it by ticking boxes on a checklist someone handed you at a seminar! … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
SERP position – For each keyword in the cluster, take a snapshot of your website’s position. CTR – Determine the click-through rate for each position. This study gives a rough guideline to the click-through-rates seen by industry and by device. These are of course generalisations, but they are accurate enough at large sample sizes. You can use GSC CTR data to refine if you have time. Combining 1 & 2 into a single metric – Estimated traffic share is the single percentage value that reflects how well a whole cluster is doing, reliably revealing if it’s already on to a good thing. 3. Unity How is your expedition team getting along – is it unified upon a single goal? This measure looks at the pages ranking in a cluster and expresses the key information about them and the cluster-level relationships between them as a single score. Is there a single dominant page ranking on which you can focus your efforts? Or are the rankings cannibalised … [Read more...] about A Narrow AI Approach To Finding Your SEO Campaign’s Kilimanjaros
Search volume – More searches = more potential customers and brand awareness. We calculate how many organic clicks are up for grabs based on SERP click-through-rate studies. This can be refined with Google Search Console CTR data if you have the time. Click value – Ever since ‘not provided’, suggested CPC data has been commonly used to estimate conversion value for a click because the more advertisers tend to be willing to pay over a long time period, the higher the likelihood that they’re doing so because of success they experienced in driving conversions from the search term that drove the click. If you already have true average CPC data from a PPC campaign, that’s an even better measure to use. Combining 1 & 2 into a single metric – What would we need to pay Google to capture those clicks? Roughly speaking, this is calculated by multiplying opportunity traffic and CPC to give us Media Value. The final step is to subtract the captured … [Read more...] about The Mountaineer’s Guide to Maximising SEO Campaign ROI