2. Survey Monkey (Free) The most-used survey tool out there, Survey Monkey has a huge list of features for surveys of all sizes—everything from a quick-and-simple two question survey to huge, robust surveys sent out to thousands. Their free plan gives you 10 questions and 100 responses. For $25/month, you can unlock unlimited questions and responses. … [Read more...] about 18 Incredible Useful Market Research Tools
How companies use market research
The list can go on and on. As each group (market research in this case) discovers how social media has an impact on them, they are reminiscent of the blind men examining the elephant. If they hadn't shared their opinions with each other, they would have learned only a small part of the story. Don't be seduced into thinking that social media will neatly affect your specialty without blurring it into five others. Those neat functional lines that we draw on our org charts won't hold up as the new transparency comes crashing in. … [Read more...] about Will social media listening replace market research?
There is one thing a web marketing agency does or should be doing… accepting responsibility for when things do not go right. Instead of blaming yourself when you hire a technology firm, wouldn’t it make more sense to hire someone you can blame things on when they don’t go right? … [Read more...] about Is your SEO Company A Marketer or a Technology Company?
We incorporated the feedback loop by upgrading our content output and introduced breadcrumbs that’ll show the users how they navigated our website. These improvements saw our Alexa ranking move from 850,000 in December of 2018 to 272,000 as of today (August 2019) and our navigation improvement saw our users spend more time on site, dropping bounce rate by 50% and also increasing the number of pages visited per user. This has trickled down to our rankings, with terms like “Amazon” and “Russian Marketing” now driving users to our website. … [Read more...] about Four ways to use marketing feedback loop to optimize SEO efforts
Facebook has been offering free Pages for businesses since 2007, but needing to increase its revenue, has recently been focusing more on creating paid marketing options. The latest of those is sponsored search results, and other recent paid marketing options include promoted posts. Our Greg Finn has referred to this as the “paid organification” of Facebook. … [Read more...] about EMarketer: 88 Percent Of U.S. Companies Will Market On Facebook By 2014