Social media is an important tool for businesses to use in their marketing plans. Most actions on social media are free. They provide you with a great way to gain visibility and brand recognition. You can also get a lot of interaction on social media for business. However, what do you do to ensure that your social media marketing plan is solid. Audit your current social media presence Before you think of where you’re going, it’s good to take a step back to see where you currently are. When auditing your social media for business, you should look at a few areas. These are: Which networks you’re currently active on, Whether those networks are optimized with photo and cover images, website URL, descriptions, images, and more, Which networks bring you the most value, And how do your profiles compare to your competitors’ profiles. Document who your ideal customer is You need to get specific here. For example, if you identify your ideal customer as parents, … [Read more...] about How to Use Social Media for Your Business Marketing Plans?
How companies use social media
If you aren't, you should be. Here's a great example of how one of the country's biggest companies is using a very personal touch to provide excellent customer service, and create evangelists for their brand.Kami Huyse is one of the more popular PR bloggers on the internet, and recently she started having problems with her HP desktop computer. She finally decided that the computer was on its last legs, and needed to be replaced ASAP. The problem was, she needed a new computer immediately, and couldn't wait for one to be shipped to her.She had decided that she would seriously consider a Dell, and contacted Richard Binhammer for his recommendation. If you aren't familiar with Richard, he is one of several Dell employees that are incredibly active in the blogosphere, on Facebook, Twitter, and their own blogs. This is probably one reason why Kami explains her decision to consider a Dell: "I knew that I would consider buying a Dell the next time … [Read more...] about Are You Using Social Media to Improve Your Customer Service?
If content marketing is a high priority for you, squeezing the last drop out of social media is critical. Ultimately, the goal is to get your content in front of as many eyes as possible, and for that, social media is perhaps the best way to expand your reach and generate more traffic. That said, it’s much more than just a tool to help gain exposure. Along with a myriad of business benefits, it serves as a direct channel for your brand where you can incorporate offers, live updates and customer service. The key to using social media to boost awareness for your website is by engaging viewers with useful, relevant material — when they need it, as opposed to when you create it. This task is a lot harder than it seems. Keep in mind, the stream of information on social media moves very, very quickly. The last thing you want is for your message to get buried and lost before anyone has had a chance to see it. Let’s take a look at how you can take your content marketing … [Read more...] about Using social media to jump-start your content marketing strategy
One of the most common questions I hear is “But how can I make money by using social media?” Well, if you are selling goods and can offer up some great specials, there are some direct ways that social media deal sites can help you promote your product to hungry customers. Here are a few examples of social media voting deal sites. The main factor that drives the content for these sites is user generated deals and user voting that decides whether an offer becomes popular or not. Deals Plus This is an extremely well built site by Ben Chui, the man behind Bensbargins.net one of the oldest deal sites on the web. This site allows you to vote by “plusing” deals that users submit. If a deal gets enough votes then it is promoted from the upcoming section to the main page, or “Popular Deals” section. There is also a “top 5 deals” section on the homepage for the most voted upon deals of the day. Users can leave comments, and the site features a nice … [Read more...] about How To Use Social Deal Sites To Promote Sales
Social media monitoring is the practice of monitoring social media for topics and mentions that are of interest to your company or brand. Social media monitoring is generally discussed with in the context of online reputation management. However, social media monitoring can also be used to help promote a brand, aid customer service, contribute to product development, and measure off line marketing efforts, among other things. Here, I am going to talk about how to use social media monitoring to build relationships for SEO and brand building. Why are we interested in building relationships? Building relationships are at the core of every aspect of Internet marketing. Every blogger that links to you is building a budding relationship with your site/brand. When people talk about your company in social media, they are doing so because in their mind they have formed a relationship with your company. And, the stronger that these relationships are, the more strength and influence you have. I … [Read more...] about How To Use Social Media Monitoring Tools To Build Relationships And Links
To many, the process of developing a successful product can be a mystery. Sometimes companies will spend months of development time to create a product that doesn’t reflect the needs or the scope of its intended market. And other times, successful products are developed completely on accident. Because of this, it can often seem impossible to develop successful products. However, if one takes the time to listen to their marketplace and plan the development process accordingly, they are more likely to succeed. In my last post, I talked about how to use social media monitoring tools to build relationships and links. In this post, I would like to discuss how to use the same tools to aid in product development and market research. There are many steps to developing a successful product. But the first step is always concept creation. Here we are thinking about broad-based ideas. Using social media monitoring at this step can help form a direction and scope for the rest of the … [Read more...] about How To Use Social Media Monitoring Tools To Aid Product Development
You’ve probably come across rumblings that the “Social Media Manager” position is dead. In reality, it isn’t that simple. As HootSuite’s CEO Ryan Holmes explains, the position has shifted to become an essential part of a marketing strategy. Furthermore, there are still plenty of people who don’t understand how to properly use social media in the business world. In this case, we still need people to educate and train others on how to effectively use social media. Also consider when it comes to content marketing, many companies are still saying their top priorities are driving sales or leads, engaging customers, and boosting brand awareness. When it comes to challenges, business owners say they struggle with lack of time to create content (51%), producing enough content variety/volume (50%), producing truly engaging content (42%), measuring content effectiveness (38%), and developing consistent content strategy (34%). So, isn’t that enough reason … [Read more...] about Community Manager vs. Social Media Manager
Very few writers really know what they are doing until they've done it. - Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know what I'm doing until I've done it. I also seldom know what other writers are doing either. I recognize what I enjoy reading … aaaaand I've little idea why I enjoy it. That's what makes the topic of linguistics and language so fascinating to me because it helps explain all the whys behind the writing I love, the tweets I read, the updates I favorite, and the copy I crave. There's an art and a science to writing that sits just below the surface, and I'd love to share with you what I've learned about how to reveal it and incorporate it into your marketing messages-and how to write copy that people love! Linguistics, Microstyle, and the Beauty of Small Writing Simplicity is not a given. It is an achievement, a human invention, a discovery, a beloved belief. - William H. Gass, Finding a Form When I look at a format like Twitter, … [Read more...] about How to Write Social Media Updates People Love
How does one create locally-focused content that’s shareable, searchable, attracts links, PR, AND relates back to your business? To quote Jimmy Dugan, if it were easy, everyone would do it. But when my wife and I formed our locally focused (in Upstate NY and the Hudson Valley) marketing agency, Kingston Creative, in 2015, we realized that we needed to create incredibly effective and engaging content in order to attract the kinds of clients that we really wanted. Our content has had varying levels of success and scalability. But the most repeatable concept was a series of “The Most-Instagrammed Places in [Local Location]” blog posts, which to date have earned us around 4,500 organic social media shares, 15,000 page views, and a bunch of links from places like municipal websites, local businesses, and news media. They have helped us position ourselves as leaders in our market for playing in the intersection of data, creativity, and social media. I’ll show you how … [Read more...] about How to Turn Social Media Data Into Engaging Local Content
A lot of people think to be successful in driving sales from social media, you need a big budget. However, big bucks does not always lead to big profit. For example, fast-food giant McDonald’s spent more than $988 million dollars on ads in 2013. Although most of their advertisements are acceptable, one ended up doing more harm than good. For example, when the brand was forced to apologize because of an ad poking fun at air pollution haze in Singapore. While some million-dollar campaigns are successful and have a massive impact on consumers, big-budget marketing strategies do not always drive profits over the long term. Nowadays, it takes some careful planning to capture the hearts of a more demanding market. Oreo, for instance, won the marketing Super Bowl with a real-time tweet during a 34-minute power outage. The company’s social media team seized the perfect chance to post an ad that read “Power Out? No problem.” with a picture of a single brightly lit Oreo … [Read more...] about Why Some Businesses Can Generate Social Media ROI