Social media is an important tool for businesses to use in their marketing plans. Most actions on social media are free. They provide you with a great way to gain visibility and brand recognition. You can also get a lot of interaction on social media for business. However, what do you do to ensure that your social media marketing plan is solid. Audit your current social media presence Before you think of where you’re going, it’s good to take a step back to see where you currently are. When auditing your social media for business, you should look at a few areas. These are: Which networks you’re currently active on, Whether those networks are optimized with photo and cover images, website URL, descriptions, images, and more, Which networks bring you the most value, And how do your profiles compare to your competitors’ profiles. Document who your ideal customer is You need to get specific here. For example, if you identify your ideal customer as parents, … [Read more...] about How to Use Social Media for Your Business Marketing Plans?
How companies use social media
If content marketing is a high priority for you, squeezing the last drop out of social media is critical. Ultimately, the goal is to get your content in front of as many eyes as possible, and for that, social media is perhaps the best way to expand your reach and generate more traffic. That said, it’s much more than just a tool to help gain exposure. Along with a myriad of business benefits, it serves as a direct channel for your brand where you can incorporate offers, live updates and customer service. The key to using social media to boost awareness for your website is by engaging viewers with useful, relevant material — when they need it, as opposed to when you create it. This task is a lot harder than it seems. Keep in mind, the stream of information on social media moves very, very quickly. The last thing you want is for your message to get buried and lost before anyone has had a chance to see it. Let’s take a look at how you can take your content marketing … [Read more...] about Using social media to jump-start your content marketing strategy
One of the most common questions I hear is “But how can I make money by using social media?” Well, if you are selling goods and can offer up some great specials, there are some direct ways that social media deal sites can help you promote your product to hungry customers. Here are a few examples of social media voting deal sites. The main factor that drives the content for these sites is user generated deals and user voting that decides whether an offer becomes popular or not. Deals Plus This is an extremely well built site by Ben Chui, the man behind Bensbargins.net one of the oldest deal sites on the web. This site allows you to vote by “plusing” deals that users submit. If a deal gets enough votes then it is promoted from the upcoming section to the main page, or “Popular Deals” section. There is also a “top 5 deals” section on the homepage for the most voted upon deals of the day. Users can leave comments, and the site features a nice … [Read more...] about How To Use Social Deal Sites To Promote Sales
Social media monitoring is the practice of monitoring social media for topics and mentions that are of interest to your company or brand. Social media monitoring is generally discussed with in the context of online reputation management. However, social media monitoring can also be used to help promote a brand, aid customer service, contribute to product development, and measure off line marketing efforts, among other things. Here, I am going to talk about how to use social media monitoring to build relationships for SEO and brand building. Why are we interested in building relationships? Building relationships are at the core of every aspect of Internet marketing. Every blogger that links to you is building a budding relationship with your site/brand. When people talk about your company in social media, they are doing so because in their mind they have formed a relationship with your company. And, the stronger that these relationships are, the more strength and influence you have. I … [Read more...] about How To Use Social Media Monitoring Tools To Build Relationships And Links
To many, the process of developing a successful product can be a mystery. Sometimes companies will spend months of development time to create a product that doesn’t reflect the needs or the scope of its intended market. And other times, successful products are developed completely on accident. Because of this, it can often seem impossible to develop successful products. However, if one takes the time to listen to their marketplace and plan the development process accordingly, they are more likely to succeed. In my last post, I talked about how to use social media monitoring tools to build relationships and links. In this post, I would like to discuss how to use the same tools to aid in product development and market research. There are many steps to developing a successful product. But the first step is always concept creation. Here we are thinking about broad-based ideas. Using social media monitoring at this step can help form a direction and scope for the rest of the … [Read more...] about How To Use Social Media Monitoring Tools To Aid Product Development