Facebook has pervaded our lives. Every generation across the world is glued to their screens and Facebook is to blame! At last count, Facebook had a whopping 2.07 billion monthly active users. Even more interesting is the fact that everyday, more than 800 million people like something on Facebook. What more, the content posted on Facebook is highly successful in engaging users. Of course, such astounding figures will make anyone get on the Facebook Ads wagon. But, the whooping audience count will not really be good for your advertisements. At the end of the day, all you want is to reach your target audience, who will be interested in doing business with you. Thankfully, Facebook provides several layers of targeting in ads based on factors like demographic info, age, gender, interests, behavior, off-Facebook activity, etc. This will help you to focus your ads on the right segment of audience, who are most likely to buy your products or services and maximize ROI. The Grade A thing about … [Read more...] about Facebook Ads: Why, How, Best Practices, And a Bonus Pro Tip!
How diversity can drive innovation
For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while personalization can make the considerable amount of time we spend scrolling through social feeds more entertaining, most of the automated personalization we encounter on a day-to-day basis is not necessarily requested – and is wider spread than one might initially think. In a Ted talk, Eli Pariser discussed what he called the ‘filter bubble’. For those who have never heard of the filter bubble, it is a similar theory to that of ‘echo chambers’. Essentially, the focus of providing and consuming content that is closely aligned to your preferences results in the creation of a bubble or chamber, restricting your view of the wider … [Read more...] about How to escape Google’s filter bubble
A lot of companies say they offer dynamic creative. It’s a loosely defined phrase, so it can be hard to know exactly what to expect from a company that offers it. Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution: 1.) degree of interactivity; and 2.) depth of customization. Interactivity Interactivity is measured by how much ability consumers have to play with content in the ad. There are three levels of commonly seen interactivity: Highly Interactive Rich Media– Incorporates features like social-media feeds, videos, product scrolling, product catalog search functionality, tabs, etc. Static Rich Media – May contain some animation, like a Flash introduction (think a car driving by, or automatically rotating offers), but are not controlled by the user. Static Media – No interaction or animation. Like a print ad on the Internet. Customization Customization is measured … [Read more...] about How Dynamic Are You?
Mobile devices have become an inseparable part of our everyday shopping lives — whether looking at reviews, checking a price or better understanding product features. Like a snowball rolling down a hill, mobile commerce (m-commerce) will only gain momentum, both through device adoption and the services that retailers and technology makers put behind m-commerce. At Bing Ads, we see the evolution to m-commerce balancing on four key elements: Control. Mobile gives users more control over what they buy, the price they pay and where they buy it. Convenience. Consumers use smartphones to conduct shopping-related activities in the comfort of their homes, at work and everywhere in between. Conversion. 70% of Bing mobile users convert within five hours of their mobile search. PC users take weeks to convert. (Based on Bing internal data. Conversions include calls, store visits and purchases across screens.) Commerce. eMarketer projects that mobile will make up 19% of retail … [Read more...] about The 4 Cs Driving Mobile Search, Shopping & Buying
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them. But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook still has to figure out how to get more users to react with its nuanced responses while the ad tech industry grapples with creating more sophisticated behavior modeling to help improve programmatic marketing. A Brief History of Reactions For Mother’s Day, Facebook tested out a temporary flower-shaped Reaction meant to express gratitude. It marked the first adjustment to its Reactions since Facebook’s February announcement that it was extending the Like button to include a broader range of emotions, such as Love, Haha, Wow, Sad, and Angry. In a press release, Facebook said the change was the culmination of more than a year of global research into user preferences and behavior. And, by some … [Read more...] about 12 Ways You can Use Facebook Reactions