Several years ago I hired an individual to be a copywriter for me. He'd never worked in the SEO industry before and we had to do quite a bit of training to get him to fully understand how SEO copywriting was different than traditional copywriting. Within three weeks I realized he just wasn't working out and had to let him go. He wasn't the first. A few months later I noticed a new SEO company appear in our local area. After doing a bit of research I realized that this my former employee. What did he know about SEO? Well, not a whole heck of a lot. But who knows, maybe I was actually able to teach him a thing or two during his three week tenure. His site offered an ebook he had written titled "19 days to #1", for sale for only $195.95. Yes, that is the actual ad he used to promote the book on his site. I never bought the book though curiosity almost got the best of me once or twice. But I figure that any book promising rankings on AltaVista, Excite and Lycos, even back in 2005, … [Read more...] about Do SEO Guarantees Protect the SEO or the Client?
How do seo keywords work
I recently got this question and stared at it. Long and hard. There were so many things wrong with the question that I didn't know where to start. But since this is a blog post, don't fear. I've figured out where to start by now. I hope when you are at the end of the post that you know where to start, too. Duplicate content is a subject that everyone asks about, but I find that few people truly understand what it is or what search engines do with it, much less the answer to how to avoid the duplicate content penalty. The first reason that I started staring at the question was because of how it was worded. Here is an excerpt from that e-mail:We want to start put lots of content in our blog and hope those articles we put will show up in search result (and we can catch long-tailed keyword search). It looks like it is quicker to establish content partners and just use other people's content. Will the content still show up in the search result if it is exactly the same as the content in … [Read more...] about How do I avoid the duplicate content penalty?
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website? Start With The Obvious You really need to know your industry. Study your prospective visitors--who your target audience is. If your prospective visitors are highly technical and work and talk in "buzzword speak", no problem. But if you also want to attract prospective visitors who may not be immersed in the terminology used in your business, you must compensate by optimizing with a wider array of targeted keywords. How Do I Find All Those Keywords? Start researching. Yes, it's going to take a little work on your part to take a close look at … [Read more...] about Buzzwords vs Effective SEO Keywords
A few weeks back, Dr. Peter J. Meyers (“Dr Pete“) wrote a post on SEOmoz about the average position in the browser screen a number-one ranking in Google appears. It is an interesting piece of research, and I recommend reviewing it. My two key takeaways were: More Google-specific features, such as advertising and local results, are taking up real estate in Google search results pages. Search marketers need to be looking beyond keyword visibility reports and what is actually displayed in search results for primary keyword targets. The research was timely as it validated keyword search analysis we had performed (albeit much more manually) for a client experiencing year-over-year declines in organic search traffic for the past few months. Dr. Pete’s analysis is one method we used for addressing B2B SEO keyword challenges and identifying new recommendations and direction. In this column, I want to walk the reader through a series of keyword analysis tactics we used to … [Read more...] about A Case Study In B2B SEO Keyword Analysis
Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of hundreds, if not thousands of words and phrases, or “key phrases.” In an effort to make this type of deliverable more “digestible” for clients, KoMarketing (my employer) will often organize these key phrases around core themes, like solution sets or product categories. From there, we try to prioritize keyword recommendations based on available metrics such as monthly search estimates and applicability to the client. Unfortunately, it’s not uncommon for any of the following to happen with the keyword research: Client gets overwhelmed with the volume of information at hand. In an ongoing program, we lose sight of the deliverable as a reference point for ongoing tactical recommendations. The deliverable becomes obsolete or gets ignored over time. We’ve revamped keyword research deliverables in numerous ways. While … [Read more...] about How to map keyword strategy to B2B buyer intent