A recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour.Data is based on responses from 650 local marketers and collected by Bright Local in its seventh annual report.Participants in the study include a range of agencies, local businesses, franchises, and freelancers.Here is a summary of key findings from the study.How much do SEOs earn?The average SEO professional earned $81,103 in 2018, which is up from 2017.Agencies and freelancers are paid an average $1,779 per client each month, up $109 in a year.Freelance and agency SEOs bill their clients an average of $119 per hour.The median minimum monthly retainer for local marketing services is $500-699.How many hours do SEOs work per week?Search marketers work an average of 44 hours per week, which is up from 2017.Local search marketers had a slightly higher number of clients in 2018 – 46% work on more than 11 clients, up from 43% in 2017.Agencies and … [Read more...] about New Study Shows How Much SEO Professionals Are Earning Per Year
How do seo work
Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work every single day. When you’re working hard to get the best results for your client, it can be tempting to cut corners here and there to meet (or even beat) deadlines. While this approach may be effective sometimes, ultimately, it can create more work for you down the line. By taking the time to be thorough, you can anticipate and avoid future obstacles that impede progress and create headaches for you and the client. Let’s discuss a variety of ways that you can think smarter in order to create a more streamlined working experience. Ensure you have all necessary materials before you start the SEO project We’ve all been there: You begin to work on an SEO project and find out that you are missing a critical part of what makes the project tick. If you deal with large teams and international brands, chances are that part of the project … [Read more...] about Take your SEO work to the next level
Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the value of your work has always been a thing, it seems that lately, more and more businesses are looking for ways to justify their local SEO spend. One of the challenges is that most of the time, particularly with multi-location brands, making sense of the internal and external data can be nearly impossible. My thinking about this topic started off with one of our clients expressing recently that while we appeared to be hitting our organic traffic goals, their boss wasn’t seeing it. Most of their conversions happened over the phone, but thanks to [insert favorite corporate complexities here], they couldn’t tie organic traffic back to phone leads. And so, our client’s boss was looking at Google Analytics and Google Search Console data and not really getting the whole story, even when we took pains to tell it in a very simple … [Read more...] about How do you deal with local SEO KPIs that don’t pass the smell test?
Here we’ll take a look at the practice of content syndication and answer a few questions… What is it? How do I get started? How do I find content syndication platforms? Is it helpful for SEO? Please note, this is a new version of our previously published guide to content syndication published in 2013, written by Andrew Delamarter. All the information has been revised and updated. What is content syndication? Content syndication is the process of pushing your blogpost, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites. Why would I use content syndication? Content syndication is particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience from a more authoritative site. By having your blog content published on The Guardian (for instance) you will be exposed to a much wider audience that isn’t your own, who may then visit you on your own blog. The … [Read more...] about What is content syndication and how do I get started?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords. The first official statement about RankBrain was made by Google senior research scientist Greg Corrado on October 26, 2015. Here’s how Greg explained the operating principle of the algorithm: “If you’re … [Read more...] about How does RankBrain work and what does it mean for search marketers?