Social media is about the hottest topic there is right now in the online marketing world. Search marketers and traditional marketers are both obsessed with finding ways to drive interest and traffic using this new medium. But how many of them are actually investing in social media marketing and how many are simply offering up half hearted efforts? Drew McLellan posts today to ask if social media marketing is still more hype than reality. Drew points to a new survey from Coremetrics that shows a mismatch between supposed interest levels and marketing investment. The survey reveals 78% of marketers feel social media marketing will give them a leg up on their competitors. But Drew writes: They talk a good game, but they're not really putting their money where their mouth is. Just 7.7 percent of their total online marketing spend was allocated to it compared to 33 percent to online advertising and 28 percent on online promotion design and implementation. The biggest issue seems to be … [Read more...] about How Do You Value Social Media?
How do you blog
If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: "How do I break into SEO?" I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I am going to rattle off some kind of canned answer that will unlock the secret to their future career. But I don't, because it isn't that easy.Some people readily accept that it isn't that easy. If it were easy, they wouldn't need to ask.In fact many folks ask a longer question. "How do I break into SEO, because I don't have..."...a technical background. This is one of the most common worries. People believe that they need to know how to program or at least code HTML or else they are doomed....a marketing background. Yeah, people who actually have a technical background worry that they need something else.The truth is that almost no one breaks into … [Read more...] about How do you break into SEO?
You've heard the hype about social media for years now. Everyone is talking about it, and companies of all sizes are launching blogs and Facebook pages, and joining Twitter. You've heard enough and are ready to take the plunge into the social media waters. But there's one question left to answer; How do you know that social media is right for YOUR business?Unfortunately, this is the question that many businesses aren't asking before they decide to start their blog or join Twitter. So what's the best way for the average business to decide if they should be using social media? The logical first step is to start monitoring what your current and potential customers are saying NOW, and track WHERE they are saying it. Launching a blog might seem like a great idea, but what if none of your customers are reading blogs? That Facebook fan page might seem like a no-brainer, unless all your customers are instead on Twitter.But by doing some very simple … [Read more...] about How Do You Decide If Social Media is Right For Your Business?
One of my colleagues calls me "committed." Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How do I do it? Often, it's a labor of love, but sometimes it feels like a chore. I find something I think is worth saying every day, but I admit that it is not always easy. Today, it was easy, because I can tell you all of the things that I do to post every day. First, I cheat by asking other people to post to my blog. It might strike you as the easiest way to fill the days, and in some ways it is. We have a great staff of Biznology bloggers, including Chris Abraham, our most prolific blogger, who posts every Tuesday. But it took a few years to create a popular enough blog for others to want to contribute. And I still must be constantly talking to bloggers and getting new ones or cajoling veterans for another post. It's important, but it isn't always easy. Despite these great contributions from others, I still write more of … [Read more...] about How do you post to your blog every day?
One of the benefits to spending time on Twitter is that it's a great way to network. But if you are new to Twitter, it can seem difficult to find people that are in your industry or that share your interests. Here are some tips to help get you started meeting new friends on Twitter!Al left a comment to my post on Monday that I'm sure many of you that are new to Twitter can sympathize with: "Okay, I got an account on Twitter and I've hit a blank wall, literally. I can't seem to get out of my little box. Perhaps Direct is having the same problem. There doesn't seem to be any way to "find" anyone unless you already know them from somewhere else. How do you make new acquaintances with similar interests? What's the point in marketing via Twitter if you can't figure out how to get heard?" This is a real concern, but thankfully there are several resources that can help you expand your network of friends on Twitter. First, start on Twitter itself. At the top right of your Twitter homepage you … [Read more...] about So How Do You Find People on Twitter?