Owning your own business is a risky venture, but one that has a lot of potential rewards. If you’re successful, you can bring yourself financial freedom, the ability to set your own hours, and the kind of success many people only dream about. Along the way, though, it’s going to be a lot of work, with a lot of learning, a lot of pitfalls, and a lot of ways to fail.One thing you can do to mitigate these potential failures is to prepare before you begin. That’s what this post is about; preparation. If you’re interested in starting an SEO business, you certainly can! There are thousands out there, serving websites large and small, with a wide range of unique value brought to the table. You can join the ranks; after all, there are still millions of websites out there run by people who have never heard of SEO, but would invest if you reached them.Starting an SEO business requires some setup and some tools, which you can acquire ahead of time to make your grand … [Read more...] about What Do You Need to Start Your Own SEO Company?
How do you start your own blog
Mobile web browsing is gaining popularity and acceptance thanks to the extensive proliferation of iPhones and other mobile appliances with surf-friendly interfaces. As a result it is becoming more and more important to offer a mobile-friendly alternative to your current website. The reality is, however, that many website owners seem to have no inclination to spend money on a medium that (as far as they know) is unproven and could generate zero income. Fortunately there is a way for every website owner to create an alternative to their website and not only is it exceedingly simple but it is FREE. Now no one has an excuse to ignore this growing medium! Before I begin I have great news for WordPress users! If your blog or website is run on WordPress there is a simple plug-in you can install that will make your website instantly mobile friendly!! That means that part of this article will not be useful to you but I can assure you a great deal of it is still worthwhile reading; I touch on … [Read more...] about How to Simply Create Your Own Mobile Website
Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the value of your work has always been a thing, it seems that lately, more and more businesses are looking for ways to justify their local SEO spend. One of the challenges is that most of the time, particularly with multi-location brands, making sense of the internal and external data can be nearly impossible. My thinking about this topic started off with one of our clients expressing recently that while we appeared to be hitting our organic traffic goals, their boss wasn’t seeing it. Most of their conversions happened over the phone, but thanks to [insert favorite corporate complexities here], they couldn’t tie organic traffic back to phone leads. And so, our client’s boss was looking at Google Analytics and Google Search Console data and not really getting the whole story, even when we took pains to tell it in a very simple … [Read more...] about How do you deal with local SEO KPIs that don’t pass the smell test?
Global marketing. Localization. International marketing. Entering emerging markets. Basically, world domination. These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you think of putting that strategy into action, the reasons (excuses) start to pile against it: “Global marketing is for deep-pocketed Fortune 500 companies like Coca-Cola or Salesforce.” “It’s just too large of a project to take on right now.” “We really don’t have the bandwidth or budget.” So you shy away from the thought of expanding beyond the borders of where you set up shop. Until eventually, you hit a ceiling and your company stops growing. But the fact is that doing the same ol’, same ol’ won’t allow you to continue to grow (how do you think you become a Fortune 500 company, anyway?). There are massive opportunities to be explored in different markets — opportunities that others … [Read more...] about Kick Start Your International Marketing With Content
Here we’ll take a look at the practice of content syndication and answer a few questions… What is it? How do I get started? How do I find content syndication platforms? Is it helpful for SEO? Please note, this is a new version of our previously published guide to content syndication published in 2013, written by Andrew Delamarter. All the information has been revised and updated. What is content syndication? Content syndication is the process of pushing your blogpost, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites. Why would I use content syndication? Content syndication is particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience from a more authoritative site. By having your blog content published on The Guardian (for instance) you will be exposed to a much wider audience that isn’t your own, who may then visit you on your own blog. The … [Read more...] about What is content syndication and how do I get started?