Mobile web browsing is gaining popularity and acceptance thanks to the extensive proliferation of iPhones and other mobile appliances with surf-friendly interfaces. As a result it is becoming more and more important to offer a mobile-friendly alternative to your current website. The reality is, however, that many website owners seem to have no inclination to spend money on a medium that (as far as they know) is unproven and could generate zero income. Fortunately there is a way for every website owner to create an alternative to their website and not only is it exceedingly simple but it is FREE. Now no one has an excuse to ignore this growing medium! Before I begin I have great news for WordPress users! If your blog or website is run on WordPress there is a simple plug-in you can install that will make your website instantly mobile friendly!! That means that part of this article will not be useful to you but I can assure you a great deal of it is still worthwhile reading; I touch on … [Read more...] about How to Simply Create Your Own Mobile Website
How do you start your own blog
What should you do, as a polite and plucky link builder, if some of your inbound links just aren’t up to snuff? Do you risk alienating a well-meaning webmaster by pointing out that he’s linked to an old page that no longer exists? That he’s spelled your company’s name incorrectly, or, even worse, your URL? Do you ask for a link where your site is mentioned, even if it’s an unfavorable mention? How will making changes to your existing inbounds affect your site in the future? If it’s broken, why fix it? Current inbound link analysis often gets overlooked in the promotion of new content and the quest for new links. Most people simply don’t have time to poke around in the dark recesses of their inbound link profiles, even though they should. As you may know, the biggest issue with making any sort of changes to your current inbound link profile is the risk that you take in sending out signals that something fishy is going on. After all, why would a … [Read more...] about Should You Alter Your Current Backlinks?
I recently acquired a new client that is a competitor of a site to which I’m personally loyal. At a neighborhood party, I overheard someone mention this new client, so I asked if he’d ever been to the other site (the one I’m so personally loyal to), and he had never heard of them. Conflicted, I started telling him why I was loyal to my non-client site, and he explained why he was loyal to my client site. I realized that they both offered a unique service that wasn’t found elsewhere (as far as I can tell) and those offerings were very different from each other. They are equally awesome in their own way and appealed to us because of what we wanted out of the sites. I usually go for convenience over price, but he’s just the opposite. I’m sure that if we polled the other guests at the party (which would be absurdly annoying, yet enlightening), we’d get even more variations about what would make one loyal to a site. Over the years, we’ve … [Read more...] about How Do You Differentiate Yourself From Your Competitors?
For an industry that’s only been viable for about 15 years, search engine marketing has provided a strong career option for many of us — most of whom (like myself) have literally fallen into the field. I remember working for one of the first large search agencies in 2006 and asking my colleagues their backgrounds. Surprisingly, very few of us had marketing degrees. My peers majored in things like English, philosophy, journalism, communications, engineering, law, and even in film (me). One of my brothers-in-law is an architect. The other is a doctor. Careers like those have fairly clear paths from start to finish, but in a nascent industry such as search marketing, there has yet to even be a retirement class to follow. For those of you reading this today: What’s your path in this industry? How do you plan to grow your career? Following are seven potential paths for your search marketing career. Staying A Practitioner Hey, “if it ain’t broke, don’t fix … [Read more...] about Where Do You Go From Here? 7 Career Paths For The Search Engine Marketer
Google’s Accelerated Mobile Pages (AMP) project is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with it. What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon. Although experienced developers can often achieve similar results through intensive performance optimizations, publishers often neglect this due to resource constraints. AMP allows these optimizations to be easily achieved without altering the primary mobile web experience. There’s also the added benefit of its future usage by Google and other prominent web technology companies, who are encouraging its use by … [Read more...] about How To Get Started With Accelerated Mobile Pages (AMP)
Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the value of your work has always been a thing, it seems that lately, more and more businesses are looking for ways to justify their local SEO spend. One of the challenges is that most of the time, particularly with multi-location brands, making sense of the internal and external data can be nearly impossible. My thinking about this topic started off with one of our clients expressing recently that while we appeared to be hitting our organic traffic goals, their boss wasn’t seeing it. Most of their conversions happened over the phone, but thanks to [insert favorite corporate complexities here], they couldn’t tie organic traffic back to phone leads. And so, our client’s boss was looking at Google Analytics and Google Search Console data and not really getting the whole story, even when we took pains to tell it in a very simple … [Read more...] about How do you deal with local SEO KPIs that don’t pass the smell test?
As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating silos of localized content relating to nearby cities. The strategy is valid and can give you great results, but it takes time and a lot of hard work. I’ve talked about the strategy in videos and mentioned it numerous times when speaking at conferences. In this month’s installment of Greg’s Soapbox, I’m going to (sort of) poke holes in my own strategy. Stick with me for a minute –I promise it’ll make sense. Is “doing the silo thing” the right way to go? More and more often, when dealerships sign up for our SEO service, they’re asking us to “do the silo thing” so that they … [Read more...] about As a local business, you have to own your own back yard
No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all of us… including me. What should you do when this happens? Throw in the towel and quit? Of course, not! Just follow the steps below, and you’ll start generating tons of new ideas and concepts for your blog. Step #1: Walk Away From the Computer Sure, you can generate ideas by surfing the web, but some of your best ideas won’t come from the web. For example, the top 3 most commented blog posts on Quick Sprout are about my personal experiences – lessons I’ve learned over the years. So, start thinking about all the mistakes you’ve made over the years and what you’ve learned from them. I bet you can actually create a blog post based on these lessons. Here are a few tips on how to make it work: Don’t focus on success – it’s hard for other people to learn from your successes. … [Read more...] about 5 Things To Do When You Run Out of Blog Topics
Global marketing. Localization. International marketing. Entering emerging markets. Basically, world domination. These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you think of putting that strategy into action, the reasons (excuses) start to pile against it: “Global marketing is for deep-pocketed Fortune 500 companies like Coca-Cola or Salesforce.” “It’s just too large of a project to take on right now.” “We really don’t have the bandwidth or budget.” So you shy away from the thought of expanding beyond the borders of where you set up shop. Until eventually, you hit a ceiling and your company stops growing. But the fact is that doing the same ol’, same ol’ won’t allow you to continue to grow (how do you think you become a Fortune 500 company, anyway?). There are massive opportunities to be explored in different markets — opportunities that others … [Read more...] about Kick Start Your International Marketing With Content
Here we’ll take a look at the practice of content syndication and answer a few questions… What is it? How do I get started? How do I find content syndication platforms? Is it helpful for SEO? Please note, this is a new version of our previously published guide to content syndication published in 2013, written by Andrew Delamarter. All the information has been revised and updated. What is content syndication? Content syndication is the process of pushing your blogpost, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites. Why would I use content syndication? Content syndication is particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience from a more authoritative site. By having your blog content published on The Guardian (for instance) you will be exposed to a much wider audience that isn’t your own, who may then visit you on your own blog. The … [Read more...] about What is content syndication and how do I get started?