Websites are the digital representation of your business. For many industries websites are more important than a physical location. More customers will be served by their websites. And search is often the go-to method of finding information and businesses. According to a study from BrightEdge, 51 percent of all traffic came from search. If you include paid search, search accounts for 61 percent of all traffic, across billions of pieces of content. … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
How does a purchase order system work
Are you likely to trust a review where the subject is the sponsor? Then again, this is no different to any brand’s marketing copy trying to show off the benefits of the product, if you’re in the market for this type of thing, then great! But then again, are you coming to Search Engine Watch to buy a rank-checking tool, or to get independent, objective advice on which is the best one to buy? … [Read more...] about Does native advertising really work?
A pet sitter sued a couple in Plano, TX, because they left a negative online Yelp review about the pet sitter’s pricing policy and how their fish bowl was cloudy (i.e., the fish were overfed) when they returned from their trip. One apartment complex put a clause in their lease agreement stating that any photographs of the apartments are the property of the apartment management company and that renters would be fined/sued if they left negative reviews about the apartments online. A Florida wedding vendor had a clause in their agreement that makes couples agree that they will never make or encourage any disparaging comments about their company in any form, verbal or written. … [Read more...] about What does the Consumer Review Fairness Act mean for consumers and online reviews?
How long is too long for a mobile website to load? Several years ago, it was reported that 40 percent abandon a mobile site if it takes more than three seconds to load. I’d expect that consumer patience is even shorter today. Yet in 2013, the top 100 retail mobile site load time was 4.33 seconds, and it’s actually getting slower. The number increased to 5.5 seconds in 2015 due to heavier content such as video, heavy fonts and other weighty formats. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Display of plaintiff’s product reviews is not a copyright violation: Plaintiff had claimed that Google’s display of reviews from its Buscapé site constituted a kind of embezzlement and copyright violation. The court disagreed, citing a kind of “fair use” theory: “[E]ven if [one] considers that the Plaintiff organized said evaluations and that the comments selection and their presentation format are sufficient to consider the data base to be an intellectual work subject to copyright protection . . . actually, there is no embezzlement in the use of said database by [Google] . . . … [Read more...] about Google Wins Major Antitrust Victory In Brazil, Does It Foreshadow Broader EU & US Wins?