I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high given that ‘Google it’ is now a heavily used phrase by the masses, whereas have you ever heard anyone say ‘Bing it’? Probably not. In the UK, Bing isn’t far behind with a 26% share of the market. It is, however, worth noting that worldwide Bing only has 5% of the desktop search engine market share, whereas Google has 87%. That’s a big discrepancy. Bing is undeniably still a key player in the search engine rivalry … [Read more...] about 5 things that Bing does better than Google
How does bings voice search compare to googles 2
Perhaps yesterday’s tweet by Google CEO Eric Schmidt put it best. Hell has indeed frozen over. Google has run its first major television ad, during the Super Bowl, no less. Below, the ad, how it has been received, how it compares to other search engine commercials from rivals and some questions about why market leader Google felt it needed to make such a dramatic move to promote its best known product that has no real marketing problems. The rumor that Google would run a commercial during today’s Super Bowl 2010 proved true. Google aired a spot from its online video Search Stories series, called Parisian Love: The company also has a blog post up about it here, saying: If you watched the Super Bowl this evening you’ll have seen a video from Google called “Parisian Love“. In fact you might have watched it before, because it’s been on YouTube for over three months. We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was … [Read more...] about Google Airs TV Ad During Super Bowl
Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also have the most developed local search product (vs. Bing and Yahoo), but does this mean that they present more local results to searchers? We discussed our own assumptions on this matter and did some digging online but couldn’t find any research that compared the display of results on Google vs. Bing vs. Yahoo. This got our research juices flowing and so we decided to conduct a study ourselves to find out which search engine is the most generous to local businesses. We decided to expand the study to try and answer 3 specific questions: Which search engine gives more page 1 space to local businesses? How does the split of search results vary by keyword type? How does the split of search … [Read more...] about Which Is The Most “Generous” Search Engine To Local Businesses?
Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal. The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth. Explosive growth and the reason behind it At LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google … [Read more...] about The voice search explosion and how it will change local search
As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for reflection. Learning from successes experienced and mistakes made helps you set goals that will move you forward and plan for ways to get there. To help remind you of some of the most important lessons learned this past year, below are my Top 10 Insights from 2016. In full disclosure, it’s my Top 10 list and thus is largely derived from the articles I wrote this year and statistics cited therein, but at least you’ll know you won’t find this list anywhere else! Here we go (in no particular order): 1. Sometimes simple is better than the best My most-read article this year was “10 Ways to Simplify Your Local Search Marketing Strategy.” The space has gotten so crowded with marketing products, platforms and media that it is overwhelming even the experts. Think of what that means to the SMB. The attempt to understand, … [Read more...] about Top 10 local search insights of 2016