Whether you hire seasoned industry veterans or fresh faces straight out of school, getting the best results possible requires a culture of continuous education and development.With unending Google algorithm updates, new features constantly rolling out, and new software and automation tools transforming workflows, the minute you feel comfortable with the landscape is the minute you’ve fallen behind the times.Not only is industry-specific education vital to success, but soft skill development also needs to be treated with equal urgency.From organization and time management skills to communication, interpersonal skills, and etiquette, fostering a work environment where staff can develop these traits will deliver a return on investment.It can be a challenge to balance training against client projects and other demands on time.Just as the responsible choice is to set aside a portion of your paycheck for savings, you need to set aside a portion of working hours for proactive skill … [Read more...] about How to Make Training a Core Value for Your Digital Agency
How does google motivate employees
Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve also employed those insights to identify a target audience and market the items to that group. Using a variety of data — including demographic and psychographic information — they seek to craft design and marketing efforts that align with the human decision-making process. Much of the knowledge they employ has its origin in a much more scientific field — neuroscience. In this column, we’ll explore how strategic marketers and designers can apply (and are already applying) a variety of tools in neuroscientists’ arsenal. Building on the scientific method Designers and marketers are already building upon the fundamentals of neuroscience and human behavior. They draw insights from quantitative and qualitative research studies. They interview, survey and analyze website traffic to understand how and why … [Read more...] about How neuroscience nurtures marketing and design potential
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or September of this year, a number of attorneys from across the US began receiving blanket denials after submitting requests to remove defamatory content from Google’s search results. Since at least 2009, Google has had an informal policy of accepting many removal requests when accompanied by a properly executed court order specifying defamatory/libelous content at specific URLs. I’ve personally seen a number of cases where hundreds and even thousands of URLs have been submitted with court orders, and Google has removed those URLs from search results. But they’ve now stopped. Not for every single request, but for a … [Read more...] about Has Google suspended defamation removals?
It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off bad for putting out a haphazard condemnation of Google. Let’s do the smear campaign accusation first. An Open Letter to Google from the group says that Google is talking to journalists and implying that Privacy International favors Microsoft: Two European journalists have independently told us that Google representatives have contacted them with the claim that “Privacy International has a conflict of interest regarding Microsoft”. I presume this was motivated because Microsoft scored an overall better result than Google in the rankings…. According to our sources, your representative or representatives made particular … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks
Many management advice books recommend that businesses should make better use of what’s often their biggest investment: employees. Yet, a lot of companies fail to inspire, motivate and exploit the good ideas of their employees. Local search marketing often has an employee component that’s overlooked as well. Read on for some tips on leveraging your employee capital for better local search rankings! In the Business 1.0 world, employees were often treated as depersonalized, faceless drones, replaceable cogwheels in corporate machinery. This perspective often seems to be reflected in traditional corporate websites where individual employees are relegated to the background, and rarely are any individuals highlighted or recognized on those company webpages. For example, one of the most famous employees of the Masry & Vititoe legal firm in California is Erin Brockovich, the famous legal clerk and crusader for pollution victims depicted in the film that bears her name, … [Read more...] about Leveraging Your Employees For Local Search Rankings