It would appear that Google displays relevant entities in the Knowledge Graph boxes to the right of the search results. For this reason, I like to call them “Entity Boxes”. Things that appear above the organic search results, in a direct answer box or as a featured snippet, tend to be concepts or topics. The carousels at the very top of the page show things like events, films and TV shows. … [Read more...] about How Does Google’s Knowledge Graph Work?
How does google
They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?
In this post, SEJ contributor Aleh Barysevich looks at the reasons why Google would tell the world about the third most important factor in its ranking algorithm. He also looks at how SEOs should use this information in their SEO strategy, and a few basic, free tools you can use to get inside RankBrain’s “brain.” Read the full post here. … [Read more...] about SEJ Wrap-Up: How Does Google RankBrain Affect Your SEO?
The team compared the five Twitter profiles that had the most followers and the five profiles that had the most inbound links to see if a high follower count impacted a profile’s indexing rate (instead of the inbound links being a factor). While only about 90 tweets were examined for this part of the study, Enge and his team found that: … [Read more...] about How Does Google Index Tweets? A Study by @StoneTemple
As the above illustrates, it’s our contention that you have to treat keywords as having a kind of invisible “language tag” which determines which results are presented. Our example is the keyword “casseroles” which happens to have a different meaning in French to English. The images displayed from Google images for Google.co.uk show meals, whereas the French images show the casseroles saucepan. So, Google domain and keyword language tag are the key components which determine how the web is filtered. … [Read more...] about How Does Google Know Where You Are?