share tweet share pin it e-mail share The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And how does the Knowledge Graph actually work? Find the answers to these questions in our latest Unwrapping the Secrets of SEO, the last in part three in Olaf Kopp’s series looking at Google’s semantics and machine learning. Unwrapping the Secrets of SEO If you need to catch up, you can read part 1 here: How Google Interprets Search Queries. And part 2 can be found here: It’s All Semantic For Google Search. Semantics = Entities plus Ontologies The most important elements of a fundamental semantic structure and entities and ontologies. In semantics, an entity is unambiguously described by an identifier and particularly characteristics (attributes or properties). Whilst the identifier (URI), … [Read more...] about How Does Google’s Knowledge Graph Work?
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Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. No Sponsored Content on Facebook, Unless You Have a Verified Page Facebook recently made some updates to its branded content policies, which we previously covered, but we wanted to clear up some confusion and make one thing very clear. You need to have a verified Facebook Page in order to post branded content. Verified pages are those pages with the blue badge. If you do not have a blue badge on your page, you cannot post branded content. The new changes to the branded content guidelines are as simple as that; though we realize many will not be pleased with this change. Read more about it in this week’s top news post. Google RankBrain, confirmed as the third most important factor in the ranking algorithm, has now been in play for approximately six months, as it was announced in October 2015. The question is no … [Read more...] about SEJ Wrap-Up: How Does Google RankBrain Affect Your SEO?
Eric Enge and the Stone Temple Consulting team embarked on a quest to find out: How does Google index tweets? Their findings, which were released today, helped find out more information about indexing process could help figure out how much influence Twitter has on the ranking process. The Intial Data Collection Process First, the team attempted to find out how many tweets Google has in its index by running a site:Twitter.com search: Enge stats that the 6.2 billion pages listed on this search is about two weeks’ worth, if we go with the 500 million tweets per day sent on average, according to Twitter’s IPO filing. Breaking this down further with a custom range site search for each month from January 2012 to June 2014, the average monthly number of tweets indexed is about 1,868,600. However, Enge reminds us, the site search isn’t 100% reliable: “First, the disclaimer. The site: query is known to be rather imprecise. However, even allowing for a large degree of … [Read more...] about How Does Google Index Tweets? A Study by @StoneTemple
It is seven years ago this month that Chris Sherman first asked me to speak on a panel in London on the subject of multilingual or international search – with an emphasis on the SEO! I’m delighted once more to be presenting on “speaking in tongues” and even more pleased to be following SMX in London with an International Search Summit where we can dive deep into the the whole subject. As always, I wanted to bring something new to the party and it occurred to me that we talk a great deal about geo-targeting our own sites, for instance on whether you should use local domains, sub-domains or folders and does local hosting matter — in fact this was the very first question I was asked in London all those years ago. However, we don’t so often dig into how Google does it for the results themselves. How Do The Filters Work? Let me clarify what I mean. When you put a keyword into a Google search box, how does Google filter its results for you based on the … [Read more...] about How Does Google Know Where You Are?