Mobile may be the biggest (or highest profile) local story in 2008. While local search on mobile devices is not a mainstream phenomenon yet, it is growing. However, as an entry point for the masses, a range of “voice search” services (aka free directory assistance) formally launched in 2007: Google’s Goog-411, Microsoft’s 1-800-Call-411, and AT&T’s 1-800-Yellowpages joined Jingle Networks’ established 1-800-Free-411 in giving people voice access to local listings on the go. And all the major search engines are offering upgraded or improved mobile applications and/or WAP search. Google also introduced “My Location” for Google Maps for Mobile late in 2007. … [Read more...] about What Does 2008 Have In Store For Local?
How does matter move through an ecosystem
Postscript by Matt McGee, 3:10 pm PT: Twitter CEO Jack Dorsey has responded to the largely negative response from Twitter users to today’s report that the 140-character limit will be going away soon. Dorsey’s response doesn’t explicitly confirm the company’s plans to abandon that character limit, but it’s a lengthy missive that very deftly offers a reason why allowing longer tweets might not be worth the backlash that the idea is getting: Because, in order to say what’s on his mind, Dorsey had to type out his message as an image and upload it into a tweet. … [Read more...] about 10,000-Character Tweets May Arrive On Twitter In A Matter Of Months
Believe it or not, there are about 100 other little things that come along in the course of a day, but these are the high-level basics. Every agency is different so this won’t be a cookie cutter example of how it all comes together but I think it’s a pretty good blueprint. … [Read more...] about Does Your Agency Need A “Mobile Lead”?
Some of the data is good data and some of the data is poor data. Some of the data is recent and some of the data is old. If the entire audience is managed as a segment with traditional optimization metrics, then all of the data is being treated as if it has the same value. … [Read more...] about Size Matters Real Time Bidding – But How You Use it Matters Most
Unless you work for a very unusual, or highly progressive, organization, it’s unlikely there’s a formal content division within the enterprise. The much-ballyhooed but rarely seen in the wild Chief Content Officer really doesn’t exist. Or when the odd one is spotted, the species is too rare and dispersed to reproduce, at least for now. … [Read more...] about Where Does The Content Budget Come From?