share tweet share pin it e-mail share The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And … [Read more...] about How Does Google’s Knowledge Graph Work?
How does seo work
share tweet share pin it e-mail share Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is … [Read more...] about How Content, SEO and Social Media Make Your Life Easier
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and … [Read more...] about What is HTTP/2 and how does it benefit SEO?
It is seven years ago this month that Chris Sherman first asked me to speak on a panel in London on the subject of multilingual or international search – with an emphasis on the SEO! I’m delighted once more to be presenting on “speaking in tongues” and … [Read more...] about How Does Google Know Where You Are?
How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is … [Read more...] about How much does SEO cost?
For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors, title tags, and various other things. Sometimes, we forget to sit back and figure out what it all means. Add to that the fact that … [Read more...] about How Search Engines Work — Really!
In the eyes of many site owners, Google has become that student. For an increasing number of search queries requesting factual information Google (and to a lesser extent, Bing) is returning answers at the top of search results pages that (usually) don’t require any … [Read more...] about The Growth Of Direct Answers: How Should SEOs React?
Budget constraints put local businesses in a tough position when it comes to marketing. The situation becomes even worse when it comes to local on-page SEO, as it’s difficult to determine ROI beforehand. This was less of a problem two or three years ago, when … [Read more...] about Eight ways to do local SEO without content marketing
Continuing my promise to deliver a slightly more wide-eyed ingenue spin on all things search related, here is an exploration of another important term that crept into the SEO conscience way back in 2013: semantic search. What is semantic search? It’s probably easier to give … [Read more...] about What is semantic search and why does it matter?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain … [Read more...] about How does RankBrain work and what does it mean for search marketers?