We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create compelling content and optimize it at the same time. But how does one optimize a piece of content effectively? We can help! To boost your inspiration and to help you optimize your content, SEMrush created the complete workflow for a content creator. It won’t write a text for you, BUT it will: Give you new content ideas. Show you what people search for on the internet related to your topic. Suggest headlines that resonate with your target audience the most. Show you the best performing competition for your topic to learn from. Suggest an approximate word count and text difficulty for your topic based on your best rivals in Google. Remind you how to optimize your text using SEO best practices. And all of this data is based on just a keyword you have typed in. But wait, … [Read more...] about How to Create SEO Friendly Content with SEMrush
How exactly does seo work
It’s not as simple as just picking a good image Even though open graph tags use an open standard, each platform (Facebook, Twitter, WhatsApp, etc) treats open graph tags slightly differently. Some even have their own proprietary ‘versions’ of open graph tagging, too. Twitter’s ‘twitter card’ markup, for example, bears a strong resemblance to, and overlaps with, open graph tagging. As an open project, the open graph is constantly changing and improving, too. Features and support come and go, the documentation isn’t always up to date, and individual platforms make (and change) their own decisions on how they interpret it, and which bits they’ll implement. And as the web itself continues to evolve, there are more and more ‘platforms’ where people can share content, and where the open graph is used. From Slack, to WeChat, to tomorrow’s productivity and social media apps, they’ll all rely on the open graph, but use it … [Read more...] about Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags • Yoast
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial intelligence optimization is seemingly a paradoxical notion. If we imagine that Google is a child, when the child goes to school and reads a book, we want the child to learn and understand the information in that book. If the book isn’t “optimized” for the child to learn – structured information, images, engaging, positive user experience etc. – then the child won’t learn or understand the content. Optimizing for RankBrain isn’t something new, or complicated. The tweet above from Google’s Gary Illyes on June 27 2017 echoes this. So why is there this need to turn RankBrain optimization into a … [Read more...] about Here’s how RankBrain does (and doesn’t) impact SEO
Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy. Create original content There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Copyscape is a plagiarism checker that can help you test your site’s content for its originality. Duplicate content, by and large, is not … [Read more...] about How to create SEO-friendly content
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords. The first official statement about RankBrain was made by Google senior research scientist Greg Corrado on October 26, 2015. Here’s how Greg explained the operating principle of the algorithm: “If you’re … [Read more...] about How does RankBrain work and what does it mean for search marketers?