There are often three pieces of information about pages displayed in search results to searchers in response to a search: Page title, The URL where that page can be found, and; A summary of the page in the form of a snippet or snippets, taken from either a meta description tag, or a description of the page from a directory like the DMOZ, or actual text from the page itself. One mystery involving search engines involves how a snippet might be generated when it is taken from a page. Snippet Folklore I’ve heard a mix of ideas from commentators on the subject of snippet selection, including the search engine grabbing text from the first mention of a keyword, or paying more attention to whether the keyword is used in a heading, or is bolded, or draws attention in some other manner. It’s hard to say if any of those things is really a consideration to search engines. New Google Patent on Snippets A patent granted to Google today describes some of the process behind the … [Read more...] about How does Google Pick Search Snippets for Your Pages to Show in Results?
How invented google
In an earlier post, I solicited questions for Google about local search. My intention had been to present them at the What’s New in Local Search panel at SMX East this morning. But I didn’t get my act together to distribute them at the session. Google’s Eric Stein, who was on the panel, coordinated the response to the questions. Here are the unedited, verbatim questions and answers: Q: Are there any techniques for tracking clickthroughs from the 10-pack, 3-pack, or authoritative OneBox in Google Analytics (or other tracking programs)? The current URL strings only seem to show them as organic clickthroughs. Google:: Local Universal results are organic results and there is no plan to separate them. Q: It is considered a best practice in all of Google’s other properties (Adwords, Organic Results, News, Blogs, Images) to include keywords in titles. Why does Google consider local results to be an outlier in this ecosystem? Does Google have plans to stop bolding … [Read more...] about Google Provides Answers Your Local Search Questions
Is Google a newspaper killer? Not by a long shot, says Google CEO Eric Schmidt. Nor does he want it to be. In a long interview about his company’s relationship with newspapers and the print journalism industry, Schmidt made it clear he wants established players to survive. In fact, he thinks Google has a “moral responsibility” to help. But help doesn’t mean a handout. I spoke with Schmidt on the topic about two weeks ago in his office at Google. In summary, he felt that Google takes most of the blame for the internet as a whole, in how it has changed news reading habits that have impacted the newspaper industry. But despite that impact, he felt newspapers would survive in some form. Schmidt would like Google to help by experimenting with new ways of reading news that might help print institutions make it through the transition they face. That’s especially so in that Google has no plans to produce news content itself. Google’s success, he says, is … [Read more...] about Google CEO Eric Schmidt On Newspapers & Journalism
It seems fitting that from the moment it was announced, Google Instant became an instant headline news story. For the past few week, industry pundits have been talking, tweeting and writing about Google Instant and offering their theories on its implications for SEO and paid search. On one hand, there are Googlers like Marissa Mayer and Matt Cutts and some bloggers who have heralded Google Instant as a game-changing, time-saving search innovation. On the other hand, more than a few writers have greeted the announcement with some wariness, perhaps because it has conjured up dark memories of the ill-fated Google Florida update back in 2003. I’ve read blog posts and tweets proclaiming Google Instant to be the death of SEO and an attempt by Google to choke off the long-tail of paid search in order to force greater competition and CPCs on head terms. Only time will tell which, if any, of these projections will turn out to be true. Personally, I kind of like Google Instant and I think … [Read more...] about How Google Saved $100 Million By Launching Google Instant
I’m at the D Conference in here beautiful Rancho Palos Verdes, California. Google executive chairman Eric Schmidt is to be interviewed by our fearless host Walt Mossberg and Kara Swisher. Let’s see what he has to say. Postscript: See The Top 10 Things Eric Schmidt Revealed At D9 if you want the less stream-of-consciousness view of his talk from me. Somewhere on the cliffs below is the wreck of the Dominator, a Greek cargo ship that went aground decades ago. I’ve been to it in person, and I share this Palos Verdes trivia with you. Local knowledge. Let’s hope no further crashes happen, even of the verbal kind. Though really, let’s face it, we’re kind of secretly hoping Schmidt gives us one of those famous quotes that gets everyone scratching their heads and thinking, “What did he say? What did he mean?” What did he mean by “creepy line!” Part of Eric (I’m being casual here, roll with it) stepping away (not down, never … [Read more...] about It’s Google No-Longer-The-CEO Eric Schmidt