Pocket I read a lot on the internet so I used to have a million tabs (maybe that’s a little exaggerative) up at once while I was working to entertain myself or reference something. I hate browser bookmarks, so that’s not an option. But Pocket is my world. When you install it, you can click the little icon and save whatever page you’re on or you can right click and save it that way. You also get the option to add tags to your bookmarks so it’s easier to find them later. There’s an app as well so your account syncs between devices and everything is always up-to-date. … [Read more...] about The Best Chrome Extensions for SEOs and AdWords Professionals
How much does google adwords cost per click
You can upload emails and IDs for specific people who you’re interested in. Because a lot of times when you’re just surfing the internet, you’ll have logged in to YouTube or logged in to Google Plus or logged into the Gmail or Google Drive. It’ll know that it’s you surfing. What it can do is then it’ll match a vendor’s ads according to the person who’s actually logged into the computer. Or the mobile phone. … [Read more...] about #MarketingNerds: Google AdWords Customer Match
Let’s say you want to spam the search engines. You could set up a Blogger blog or something on OverBlog. Those are both legit sites. In fact, Google still loves Blogger – you could set up your “legit” site there that redirects to your spam site. Don’t even try to rank the spam site, but worry about the legit site. If the spam site gets roasted by Google, it’s no big deal. Just use 301 redirects to a new site and you’re back in business. … [Read more...] about Does Google Discriminate Against Some Businesses?
There is a distinct need they are looking to fill, and by clicking on your ad they are saying, “I think you can meet my need.” If you pull the old bait and switch routine, you have not only annoyed your visitor but you have also wasted your ad dollars on unqualified traffic. Craft these two pieces of content in tandem so you never have this separation between ad and marketing copy. … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
Exact match: One or more words written in square brackets, for example, [Chicago photographer]. SERPs have to be the exact phrase you choose with nothing additional (or lesser than). In this case, Chicago photographer (only). Broad match: One or more words written without any other punctuation, for example, Chicago photographer. SERPs include thousands of different similar results that can turn up your ad. Phrase match: One or more words written in quotes, for example, “Chicago photographer.” Fewer SERPs than broad match, as they have to contain the search phrase. In this case, Chicago photographer. For example: … [Read more...] about How to Use the Google AdWords Search Terms Report for the Holidays