Note Anywhere I don’t use this one anymore because I use Stickies on my Mac and I can’t seem to control myself, so they’re all over the place. But Note Anywhere is awesome because it lets you create sticky notes on any webpage. You can make little notes wherever you need to remember to do something and it will load automatically when you come back to the page. You can import, export, share between your computers and even share them with other people. … [Read more...] about The Best Chrome Extensions for SEOs and AdWords Professionals
How much does google adwords cost per click
We don’t know the identity of the person. Whether it’s Larry or Kelsey doing that search. Similarly, when you’re doing retargeting, which is another form of popular PPC advertising, you’re targeting people who have visited your website, but again, you don’t know whether or not it’s Kelsey or Larry. It’s some anonymous person who visited your site. What Customer Match does is it says, “Wait a minute. Your best business comes from people who you know.” … [Read more...] about #MarketingNerds: Google AdWords Customer Match
Let’s say you want to spam the search engines. You could set up a Blogger blog or something on OverBlog. Those are both legit sites. In fact, Google still loves Blogger – you could set up your “legit” site there that redirects to your spam site. Don’t even try to rank the spam site, but worry about the legit site. If the spam site gets roasted by Google, it’s no big deal. Just use 301 redirects to a new site and you’re back in business. … [Read more...] about Does Google Discriminate Against Some Businesses?
I’m sure I’m not the only one who has clicked on an ad only to be left with a sour taste in my mouth. Your AdWords text and promotional banners should grab the user’s attention, but they should also set their expectations. Internet searchers are going to Google looking for an answer to a specific question, such as, where should I have pizza tonight, or who is a reputable plumber in my area? … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
Further, if you use broad- or phrase-match-type keywords, your ads can get in front of an even larger audience because they will have a btter opportunity to be displayed (although be careful with this because you can actually lose money in the long-run if the terms are not performing well with your company’s ad). Ultimately, using the search terms report allows you to determine what is performing well and adjust accordingly. … [Read more...] about How to Use the Google AdWords Search Terms Report for the Holidays