Note Anywhere I don’t use this one anymore because I use Stickies on my Mac and I can’t seem to control myself, so they’re all over the place. But Note Anywhere is awesome because it lets you create sticky notes on any webpage. You can make little notes wherever you need to remember to do something and it will load automatically when you come back to the page. You can import, export, share between your computers and even share them with other people. … [Read more...] about The Best Chrome Extensions for SEOs and AdWords Professionals
How much does google adwords cost
In both Facebook and Google ads, the cost per click is inversely proportional to the click-through rate. If something is very, very interesting to most of the people who are seeing it, then you’ll pay very, very little. If it’s very boring to people, then you’ll pay like an arm and a leg. If you nail the targeting using this Customer Match, you will definitely find lower cost per clicks than just generic targeting using keywords or remarketing. … [Read more...] about #MarketingNerds: Google AdWords Customer Match
Let’s say you want to spam the search engines. You could set up a Blogger blog or something on OverBlog. Those are both legit sites. In fact, Google still loves Blogger – you could set up your “legit” site there that redirects to your spam site. Don’t even try to rank the spam site, but worry about the legit site. If the spam site gets roasted by Google, it’s no big deal. Just use 301 redirects to a new site and you’re back in business. … [Read more...] about Does Google Discriminate Against Some Businesses?
More often than not, a high bounce rate isn’t a positive thing. It is a quality metric that many think has a place in Google’s ranking algorithm. If your website is consistently running in the 70 to 90% range, it’s probably time to take a long, hard look at your website. An abnormally large bounce rate is concerning when it comes to your natural search traffic, but it is down right criminal when it comes to your paid advertising. If you are forking over $5 to $10 per click on a competitive ad term, don’t you want to make sure that customer hears your message? … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
Further, if you use broad- or phrase-match-type keywords, your ads can get in front of an even larger audience because they will have a btter opportunity to be displayed (although be careful with this because you can actually lose money in the long-run if the terms are not performing well with your company’s ad). Ultimately, using the search terms report allows you to determine what is performing well and adjust accordingly. … [Read more...] about How to Use the Google AdWords Search Terms Report for the Holidays