Note Anywhere I don’t use this one anymore because I use Stickies on my Mac and I can’t seem to control myself, so they’re all over the place. But Note Anywhere is awesome because it lets you create sticky notes on any webpage. You can make little notes wherever you need to remember to do something and it will load automatically when you come back to the page. You can import, export, share between your computers and even share them with other people. … [Read more...] about The Best Chrome Extensions for SEOs and AdWords Professionals
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It’s a fantastic targeting option in AdWords. What’s so interesting about this is you can target individuals, like Kelsey or Larry, with ads. You need to take a step back to understand how crazy this is, in terms of being a game changer. In search advertising, PPC advertising, a search on Google, for example, Google AdWords. You’re buying keywords, but we have no idea who is actually searching behind those keywords. … [Read more...] about #MarketingNerds: Google AdWords Customer Match
So, some people turn to the “dark side” of search marketing – “black hat marketing”. It’s against Google’s TOS, but that doesn’t stop many businesses from trying to game the system. For some, results come quickly, and it’s hard to argue with money in the till. At the same time, there’s that little voice in the back of your head that’s telling you, “This is wrong. You’re going to get caught, and your website is going to be toast!” … [Read more...] about Does Google Discriminate Against Some Businesses?
There is a distinct need they are looking to fill, and by clicking on your ad they are saying, “I think you can meet my need.” If you pull the old bait and switch routine, you have not only annoyed your visitor but you have also wasted your ad dollars on unqualified traffic. Craft these two pieces of content in tandem so you never have this separation between ad and marketing copy. … [Read more...] about 6 Tips to Reduce Bounce Rates in Google AdWords
Add search terms that are performing well to your ad group as keywords. Adjust your bids — the search terms that appear in the search terms report are receiving traffic, so you will want to make the most of those. If you realize a search term isn’t relevant enough to the products or services you offer, add it as a negative keyword. Select the correct match type (e.g. broad, phrase, exact, or negative) for existing keywords. … [Read more...] about How to Use the Google AdWords Search Terms Report for the Holidays