How AdSense Works Right now the simplest way for website holders and bloggers to create cash from their sites is by using AdSense. The Google spider will scroll through the page and examine the content once you have inserted the AdSense code into your database. Google tests and chooses the suitable advertisements for the site based on this data in its inventory. … [Read more...] about How to Make Money With This Google AdSense Calculator
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As marketers, it’s valuable to be aware that our practices are molding the future of digital publications. Do we want to put advertising dollars behind least-common-denominator clickbait, or do we want to support publications that are producing stories and video that actually matters to our target customers? Are we okay with allowing Facebook and Google to become the gatekeepers of digital ads and online content (and, therefore, audiences as well)? … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?
#2. Aim for super-high ad click-through rates CTR isn’t just important for SEO (duh). It’s also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google AdWords, Facebook Ads, Twitter Ads and pretty much every platform. Here’s what you need to know about raising your ad CTR: … [Read more...] about 10 online marketing strategies to make you a unicorn [infographic]
It’s here that I return to my earlier thoughts, surely this sponsored article is still better than a display ad though? It’s less irritating or invasive. One thing’s definitely for sure however, the article should have been clearly labelled as ‘sponsored’ at the top, as this information isn’t revealed until you scroll to the bottom. This is where native advertising becomes as irritating as pop-ups, people want complete transparency about the motive behind they’re reading. … [Read more...] about Does native advertising really work?
If this new paradigm becomes status quo, the attorneys expert in these matters will likely halt assisting new clients, because there will be no way to reasonably predict positive outcomes, and risk of failure will be too high. If you’re defamed on Ripoff Report, which has over two million reports posted, you’ll be out of luck. Your only recourse in that case may be to change your name, as Google’s Eric Schmidt once infamously suggested. So, defamation victims in the future may find less legal representation available to assist them. … [Read more...] about Has Google suspended defamation removals?