Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Bing Ads retiring Campaign Planner in favor of Keyword PlannerJul 7, 2017 by Ginny Marvin Keyword Planner will take over at the end of July and offer most of the same capabilities. Your 6 new ways to use location targetingJul 7, 2017 by Carrie Albright Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. How much does SEO cost?Jul 7, 2017 by Marcus Miller How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. Twitter ramps up AMPJul 7, 2017 by Barb Palser With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs. Search in Pics: Bing rounders bats, Google hopscotch & Firefox billboardJul 7, 2017 by Barry Schwartz In this … [Read more...] about SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP
How Much Does SEO Cost
SEO is like a car. You can't just ask "how much does SEO cost?" SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs more but has a better long-term effect. SEO is like a chair. It's something you don't want to collapse underneath you. (via @mflem25) SEO is like ice cream. There are a lot of different flavors of SEO strategies that bring satisfaction, and you usually want to try more than one. SEO is like music. The foundation hasn't changed since the beginning, but the application of SEO evolves with time. SEO is like kids. A lot of work goes into it and you can't be guaranteed of the results. SEO is like a surgeon. Sometimes you have to do a lot of website surgery in order to cut out the sickness. SEO is like a doctor. If you don't follow the advice of your SEO, you'll never have a healthy site. SEO is like a diet. It's easy to know what to do. Not so easy to do it successfully. (via @mflem25) SEO is like getting in shape. There are no … [Read more...] about SEO is Like [Insert Analogy Here]
Earlier in January in this column’s introductory post, Welcome To PPC Academy, A One-Year Paid Search Course, I said that this would be a column strictly about PPC. Well, if you’ve been reading this year, you know that I lied. The scope expanded to include some of the fringe disciplines including analytics, contextual targeting, placement targeting, etc. Before this column ends, however, it’s important that I also expose you to some of the other pieces of the puzzle so that you are a well-rounded online marketer. One of these other competencies is in search engine optimization (or SEO as it is more commonly called). Although many search engine marketing agencies and in-house brand teams perform both the SEA (Search Engine Advertising) and SEO functions for their clients/companies, the two sides of the SEM coin are usually performed by different teams or specialists. For all of those of you who are out there doing both, I tip my hat to you. It’s not easy to … [Read more...] about An SEO FAQ For Paid Search Marketers
How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as easy to measure, as many marketing activities may impact organic search traffic. The cost of SEO is also directly related to the potential rewards. Ranking nationally for a highly prized keyword that may be £10 per click in AdWords will have far more costs associated with it than ranking for a locally oriented keyword. But even on a local level, there can be huge variability — and whether you want to rank in a state, county, city, town or micro-area like a borough or village will influence how difficult this will be. This, of course, influences the price of SEO for your unique situation. In this post, I am going to look briefly at the benefits of organic search via … [Read more...] about How much does SEO cost?
You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buySEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea. 1. SEO Is Not A Cost But An Investment An … [Read more...] about The Ultimate List of Reasons Why YOU Need SEO! (28 Reasons)
On top of the hardest working full- and part-time editorial staff in search, we have over 100 guest columnists who dedicate a significant amount of time and energy to share their experience and expertise with the rest of the search marketing industry. Collectively, these contributors round out our daily news coverage by sharing thoughtful observations, successful strategies and tactics, technical tips and best practices for core components of SEO/SEM with the community at large. It’s an impressive thing to look across all of the Search Engine Land columns and see how many times these articles have been read and shared over the last year. While each of these authors have written impressive entries this year to take overall top honors, all of our expert columnists have contributed greatly to our continued growth, and we’re extremely honored to host each and every one of their contributions. Top 10 Columns Overall For 2012 The Social Search Revolution: 8 Social SEO … [Read more...] about Top Search Marketing Columns & Contributed Features Of 2012