More importantly, can you bid differently based on the performance of each data element with this segment approach? Can you adjust recency, ad frequency, messaging and more at the data element level? Until you can access the big data in an unstructured format free from the shackles of segments, then your success is handicapped. … [Read more...] about Size Matters Real Time Bidding – But How You Use it Matters Most
How much does size matter
Chitika Insights found that consumers using older monitors displaying a 4:3 aspect ratio were 9% more likely to click on an ad than those using newer 16:9 and 16:10 monitors. This data suggests that the size and resolution of a monitor can be used as a gauge to determine the likelihood of a user to engage with a campaign or advertisement. … [Read more...] about Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
Where Mobile Matters The short answer to ‘Where does mobile matter?’ is everywhere – but the caveat is that means a lot more to some people in some places than others. Instead of relying solely on search data, let’s look at internet usage, which is, in my opinion, just as important as organic search data. Researcher StatCounter last November noted that internet usage on mobile and tablet devices exceeded desktop for the first time worldwide that October. … [Read more...] about Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t) –
“Traditional print media advertising was sold against a different model. And once it moved online, it proved that there was increased interest in the content but an unwillingness to subscribe as the traditional model generally demanded. … Without a subscription fee, the channels are now ever more dependent on advertising. But this model is also evolving due to the various measurement metrics that advertisers utilize to define their audiences. … My belief is that relevant content is still in demand, but the marketplace may consolidate if content providers find their current models unsustainable.” … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?