Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a blogging conference Mia heard about a wonderful thing called SEO. She learned that she should use the words her audience was using, she learned she needed to think about the words she wanted to be found for. And she needed to use those exact words. It was a game changer for Mia. After applying these tips, Mia attracted much more traffic to her blog. Eventually, she even started making money with her blog. Mia blogged happily ever after. Stories are nice to read. Storytelling is a great tactic. But what does it have to … [Read more...] about Why storytelling is good for SEO
How much keyword density is good for seo
Facebook Twitter LinkedIn Google+ Shares Welcome to the world of SEO! Being a beginner in Advanced SEO Blogging, you might be looking for some guidance on SEO, and how it works with keywords in digital marketing of business worldwide. Sure, you ought to know about it, but first let me begin with the relationship between SEO and keywords, and how they both work in spreading any business or campaign online. The relationship between SEO and keyword is just like a lock and key. The lock is the SEO for any query typed in the search bar, and a keyword is its suitable key that opens the door to provide multiple solutions. Do you know what, throughout the procedure of search engine optimization, the major contribution in providing relevant solutions, a quantity of content, and massive websites is given by keywords? The entire article is meant to bring the key role of keywords into the spot light, and explain readers the way it works, how to find a keyword, and how the entire … [Read more...] about Beginners Guide To Keyword Research For SEO
Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they are.What Are Expert Roundups?Roundup posts are posts that essentially just aggregate content or opinions from experts in your niche. This post is one top-tier example. The author essentially created a list of high profile bloggers and experts in the blogging niche and sent them all a question. “Name something that most bloggers and content marketers can do to improve their effectiveness when promoting their content.”The remainder of the post is simple. It’s the responses each of those users gave, along with a headshot and short bio for the expert in question. Some people wrote a paragraph or two, some people wrote several, but they all have interesting advice for whoever reads the post.This is what I call the Expert Roundup. The Expert Roundup … [Read more...] about What is a Roundup Post and Are They Good for SEO?
If you’ve ever made a bad hire, you’ll know the cost can be exorbitant. The U.S. Department of Labor estimates the cost of a bad hire to be in excess of 30% of the person’s annual salary. You have to factor in not only the total compensation, but also hiring costs, eventual severance pay, and other factors like legal fees. And for such a critical role as an SEO practitioner, the stakes run even higher. A careless SEO mistake or misstep can result in a Google penalty, and that can take many months to recover from — assuming a full recovery is even possible. Have you ever been rattled by the fact that you’re hiring an expensive expert and you have little way of testing their actual expertise? At what point does a great interview answer translate into a great investment in an employee? It’s a problem employers have even with positions they have mastered and understand. When you throw in SEO — a complex topic that the hiring manager probably has … [Read more...] about Want To Hire An Insanely Great SEO? Do These 7 Things First!
One of the foundations of good SEO is making sure your site content is relevant to what you offer and that this content is optimized to use the same language commonly used by consumers. For example, most outfitters would be advised to develop content and optimize around their stock of cowboy boots rather than referring to their items as western boots or roper boots. The table above, pulled from the Google AdWords Keyword Planner, gives us the cold, statistical justification behind this decision — we want to talk about our cowboy boots because 10x more people think of what we offer in those terms. But as Google’s organic ranking formula has become more complex, the limitations of Keyword Planner are beginning to show. Why Pinterest? SEO’s job isn’t to focus all clients on the biggest average monthly search number. Furthermore, SEO is no longer a math game where we rely on density ratios to target that handful of short-tail keywords. We’re now challenged to … [Read more...] about Using Pinterest For Keyword Research