The web-ranking tool SimilarWeb recently released their list of 2014’s 100 most visited websites in the US. Surprisingly, both Baidu, China’s largest search engine, and Yandex, Russia’s largest search engine, made it on the list. Baidu is listed at #22 which puts it ahead of many of the world’s most popular sites, including Imgur.com (24) Aol.com (25), and even Pinterest (29). Yandex barely made it in the top 100 with a 91 ranking, but it still tied with the popular video site Vimeo (91) and beat out Twitch.tv (100). … [Read more...] about International Search Engines Gaining in the US
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Color contrast is extremely important for legibility. The highest color contrast comes from using the two colors black and white. Some Web designers like to use white text against a black background because it seems to be more stylish, but it is actually more difficult to read and can lead to lower conversions. If you make content too difficult to read, it does not lead to the best link development. And, as we all know, link development is still a key component of the SEO process. … [Read more...] about How Color Affects Search Engine Optimization (SEO)
Orange The telecoms companies over the years have, in general, gained a larger slice of “eyeballs” and have often overtaken the former search engines for audience. In France, for instance, Orange has a very strong portal which carries a search function. That search function is powered by Voila.fr — probably the number one ,original French search engine. However, the pay per click advertising on Orange.fr comes from Google, so this is an example of the opposite business model to those above. … [Read more...] about 10 Alternate Search Engines To Look At Internationally
It’s possible that things may change on the Google search results page once Michael Phelps wins more gold medals and NBC posts more Phelps-related video. But unless the NBC Olympics site shows up embedded on Google for high volume keywords, NBC is going to miss out on a lot of traffic from search. It’s in the best interest of both Google and NBC to have the freshest and most relevant video appear embedded on the first page of results above older YouTube content. It would be best if the video were embedded, like most of the YouTube video results generally seen on the search results page. The fact that AOL Video is showing the NBC Olympic results may help in getting the content ranked on Google. However, with AOL redirecting users to the NBC site, the video will most likely not get embedded on the search results page. This is because an embedded result generally leads a user directly to the video. … [Read more...] about Can Search Engine Users Find It?
Add business categories that further describe your business. Although you are only asked for one business category when you create your Facebook page, you can return and edit the “About” section to add two more business categories that may help improve visibility, depending on the search terms used. … [Read more...] about 7 changes by Facebook that make it a real local search player