All too often, there are still companies who set their daily budget on their Adwords campaigns that is not sufficient in comparison to the available search volume. This will cause lost impression share. If your campaigns are performing according to the KPIs you have set, the budget should not be a factor. With the day parts option in Google Analytics, you can see the performance of your campaigns during the different hours of the day or days of the week. For companies with a fixed daily budget, the day parts option can give you insight to increase or decrease bids on certain hours of the day to make optimal use of the limited available budget. Every company should check out the day parts option to get an idea which hours or days of the week are performing the best. With this information, you can test by increasing or decreasing bids for certain hours or days of the week to improve your ROI. First, I will explain where you can find the option of increasing and/or decreasing bids in … [Read more...] about How To Use Day Parting in Google Analytics To Optimize Your Budget
How much transaction limit in google pay
Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential aspect of everyday life. I spent a few years at Google before I assumed a leadership role at Adestra. Email is dear to me, and I have enjoyed seeing email providers take what was once a basic peer-to-peer communications channel and integrate new functionalities, such as chat and messaging. But now, by adding payments, we’re taking email to a new and previously unimaginable level, and it’s got ESPs (email service providers) salivating at the possibilities. The email address rules digital. Here’s how: Why is it that Gmail is so confident that email is secure enough to send money from one person to another? Because … [Read more...] about Email shines even brighter with Gmail and Google Wallet
In the last few weeks, we have a lot of new features and tools launched by Google that will make our work lives more manageable. This seems to be a focus for Google; a few weeks ago at Google I/O 2018 we learned that some features, like Google Assistant and Duplex, will be performing tasks that will help millions every day. These sure are exciting times, and we are going to go into all the exciting developments, but before we do, we want to remind you to tune into the latest Search Marketing Scoop podcast to learn about recent developments search marketing in more detail. This week Matt Ridout, the Head of SEO at Farfetch, and ZATO’s Owner, Kirk Williams, will be sharing their valuable insights with our listeners. So, let's review all the new features and tweaks that Google has launched. GOOGLE SEARCH NEWS New Google News: AI Meets Human Intelligence Earlier this month, Google rolled out an all-new Google News app, which uses artificial … [Read more...] about Google News Digest: AI, Revamped Google News, Advanced Analytics
share tweet share pin it e-mail share Winning “Position 0” is often considered as the one of the biggest and most promising SEO achievements in 2018. Within the ever-changing landscape of Google search results, Featured Snippets take your content all the way to the top, boosting traffic and conversions and functioning as a great way to increase brand awareness. That said, it is no wonder that the webinar featuring Izzi Smith, SEO Manager at Sixt, we hosted on August 21th not only saw a massive number of attendants but also yielded a tremendous amount of questions around the topic. In fact, so many of you wanted to dive deeper into how to target and achieve Featured Snippets, that we decided to answer the most frequent questions in writing. If you have a question that you don’t find an answer to, simply comment on the blogpost. Watch the Webinar! What we cover in this article: The Basics: Featured Snippets and where to find them … [Read more...] about How to target and achieve Google Featured Snippets: 36 Questions & Answers –
How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?