Robots.txt files are often mentioned as being an important foundation of a search friendly web site. To site owners and small businesses who are new to search marketing, the robots.txt file can sound daunting. In reality, it's one of the fastest, simplest ways to make your site just a little more search engine friendly. (SEG Bootcamp articles are no-frills content designed to bring small business owners up to speed on the concepts and techniques needed to market their businesses online.) What is Robots.txt? Robots.txt is a simple text file that sits on the server with your web site. It's basically your web site's way of giving instructions to search engines about what how they index your web site. Search Engines tend to look for the robots.txt file when they first visit a site. They can visit and index your site whether you have a robots.txt file or not; having one simply helps them along the way. All of the major search engines read and follow the instructions in a robots.txt … [Read more...] about Search Marketing Bootcamp: Robots.txt File
How robots txt should look like
In the battle between search engines and some mainstream news publishers, ACAP has been lurking for several years. ACAP — the Automated Content Access Protocol — has constantly been positioned by some news executives as a cornerstone to reestablishing the control they feel has been lost over their content. However, the reality is that publishers have more control even without ACAP than is commonly believed by some. In addition, ACAP currently provides no “DRM” or licensing mechanisms over news content. But the system does offer some ideas well worth considering. Below, a look at how it measures up against the current systems for controlling search engines. ACAP started development in 2006 and formally launched a year later with version 1.0 (see ACAP Launches, Robots.txt 2.0 For Blocking Search Engines?). This year, in October, ACAP 1.1 was released and has been installed by over 1,250 publishers worldwide, says the organization, which is backed by the European … [Read more...] about ACAP Versus Robots.txt For Controlling Search Engines
share tweet share pin it e-mail share Why should search engines influence indexing? There’s a variety of reasons to control indexing and thus to dictate how a search engine should deal with websites and links: Allow or disallow following links Prevent indexing of irrelevant websites Index duplicate content under only one URL The goal, of course, is to deliver only relevant HTML pages to the engine. But this doesn’t always happen properly. Duplicate content quickly occurs due to technical problems or the ubiquitous ‘human factor‘, which is is all to common. But there are ways to keep an index clean and counteract this. Which methods work? I will be covering 3 methods for influencing the indexing for your site. Which ones these are and how they can be used. /Robots.txt protocol The /robots.txt is like a ‘bouncer‘ for search engine crawlers. It explicitly allows which crawlers may search which pages/sections on a domain. … [Read more...] about SEO Basics – Indexing with / robots.txt, meta tags and canonicals –
Understanding the difference between the robots.txt file and Robots Tag is critical for search engine optimization and security. It can have a profound impact on the privacy of your website and customers as well. The first thing to know is what robots.txt files and Robots Tags are. Robots.txt Robots.txt is a file you place in your website’s top level directory, the same folder in which a static homepage would go. Inside robots.txt, you can instruct search engines to not crawl content by disallowing file names or directories. There are two parts to a robots.txt directive, the user-agent and one or more disallow instructions. The user-agent specifies one or all Web crawlers or spiders. When we think of Web crawlers we tend to think Google and Bing; however, a spider can come from anywhere, not just search engines, and there are many of them crawling the Internet. Here is a simple robots.txt file telling all Web crawlers that it is okay to spider every page: User-agent: * Disallow: … [Read more...] about Have You Considered Privacy Issues When Using Robots.txt & The Robots Meta Tag?
The Robots Exclusion Protocol (REP) is not exactly a complicated protocol and its uses are fairly limited, and thus it’s usually given short shrift by SEOs. Yet there’s a lot more to it than you might think. Robots.txt has been with us for over 14 years, but how many of us knew that in addition to the disallow directive there’s a noindex directive that Googlebot obeys? That noindexed pages don’t end up in the index but disallowed pages do, and the latter can show up in the search results (albeit with less information since the spiders can’t see the page content)? That disallowed pages still accumulate PageRank? That robots.txt can accept a limited form of pattern matching? That, because of that last feature, you can selectively disallow not just directories but also particular filetypes (well, file extensions to be more exact)? That a robots.txt disallowed page can’t be accessed by the spiders, so they can’t read and obey a meta robots tag … [Read more...] about A Deeper Look At Robots.txt