Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit than focusing on the businesses of their clients. Also, SEO has drastically changed in the last few years, and many companies still resort to ancient SEO practices that are no longer appreciated by search algorithms. Moreover, we always have a few bad apples in the bucket! Why Do Agencies Promote Performance-Based SEO in the First Place? The reason is actually quite simple. Choosing a performance-based SEO plan is relatively easy to sell, as prospects view it as a safe option to gain enhanced search placement. SEO companies, capitalizing on this inherent feeling, market PFP SEO as a “risk free” plan, solidifying that trust. The whole equation works in the favor of SEO companies and … [Read more...] about Performance-Based SEO: Is it Really Risk Free?
How seo is work
Google. Founded in 1998, today more than 1.17 billion people use it. About 40,000 search queries are processed every second on average. It crawls 20 billion websites per day. It’s the new yellow book. It’s the new advertising space. It’s today’s billboard that millions and millions of people see at any given moment. Many business owners who don’t specialize in SEO are easily deterred from staying up-to-date with the search giant when they learn the changeability of Google, but it’s more crucial now than ever to embrace creating good content that Google will serve to readers. Here’s the truth: Google offers you the simplest and most convenient way to bring and keep your brand into the spotlight. Google is Making History as the Uncrowned King of Online Advertising These days, Google is going beyond search and taking over advertising, generating over $61 billion in ad revenue alone in 2014. According to the numbers provided by mondaynote.com, … [Read more...] about How Google is Taking Over Content Advertising
The only unchanging truth about SEO is that it’s always changing. I almost didn’t write that line, because it sounds so cliche. I don’t want to dish up half-baked cliches. Instead, I intend to deliver some stop-and-think advice. We’ve heard cliches before. Ad nauseum. Search marketing in 2014 demands more than cliches. We to need to take a hard look at where search marketing is now, and maybe why our marketing gimmicks and tricks are having diminishing efficacy. It’s time to consider what’s changed in SEO, and what we need to do about it. There are four major changes that I’ve observed during the first part of 2014. These changes — some subtle, and some overt — are signs that we need to adapt. 1. Content marketing is king. It’s popular to say “Content is King.” Sheesh. Talk about cliches. While it is true, I want to make a case for content marketing over against the rather anemic “content” alone. … [Read more...] about Four Ways that SEO Is Drastically Changing in 2014
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords. The first official statement about RankBrain was made by Google senior research scientist Greg Corrado on October 26, 2015. Here’s how Greg explained the operating principle of the algorithm: “If you’re … [Read more...] about How does RankBrain work and what does it mean for search marketers?
Local SEO has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single standardized set of local results across both desktop and mobile devices. The big change, of course, is that the variable pack of one, three or often seven results is now replaced with only three results across the board. The real impact here, beyond UX changes, is that many businesses have just fallen out of sight. This is a reduction in visibility of almost 60 percent in many cases, so the competition for local visibility stands to get somewhat more fierce in the coming months. We also have the threat of sponsored local results on the horizon, which look eerily like the new standardized local results. Is a standardized local pack a step toward a sponsored local pack? Is the local SEO free ride about to come to an abrupt halt? Will this approach roll out across all local search or be limited to service-type businesses? Will we see local sponsored listings and local organic listings? … [Read more...] about Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)