Jan 10, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive Social media is an almost unavoidable part of modern life, and the number of active social media users increases every day. Social media dates back to the 1990s with the dawn of the internet and sites like Myspace and LiveJournal, but today the social media landscape’s major players include Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Social media has changed dramatically in the past decade, and a bit of a retrospective may help show us what’s coming in the future. Social Media Expanded to Businesses When social media sites first started gaining traction, they primarily focused on private users who wanted to make new friends or connect with real-world friends online. Sites like Myspace became hubs for teens and young adults to share their thoughts with one another while LiveJournal took off as the top choice for private blogs and online journals. Slowly but surely the value of social … [Read more...] about How Social Media Has Changed in Ten Years
How social media changed the world
We’re incredibly fortunate to play a role in one of the largest transformations of a profession in the history of modern business: the shift from “old marketing” to “new marketing.” We’ve all heard the big themes of this metamorphosis—speed, agility, testing, transparency, measurement, accountability, customer-centricity, micro-targeting—driven by waves of innovation with the web, search, social media and mobile. Yet in the frenetic rush of executing in our warp-speed world, it’s easy to lose sight of the significance of the future we’re forging. Every now and again, we should step back for a moment and view the horizon—to fuel our inspiration and to reaffirm our bearings. In that spirit, I’d like to share with you three thoughts about “the big picture,” rising on the updraft of, among other things, the art and science of conversion optimization. Marketing As A Technology-Powered Discipline For pretty … [Read more...] about Can Conversion Optimization Change The World?
Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage? The goal of this report was to discover what social networking is actually doing to people in their personal offline lives. These are the highlights and conclusions from the 80+ page report. Who Uses Social Media Networking Sites? Some of the initial information that Pew Internet presents relates to the social user and who they actually are by age, race and gender. One of the most weighty stats about social networking usage is the fact that overall social networking usage has nearly doubled from 2008 to 2010. Back in 2008 26% of adults were utilizing a social networking service (SNS) whereas 47% of adults were using a SNS in 2010. Age Leading the increase in social networking usage … [Read more...] about A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)
It is painfully cliché to talk about “the rise of social” and “the power of social media.” That happened a long time ago. Now it’s settled, and we can make some real progress. The power of social lives on beyond its ubiquity, and wields a transformative impact on SEO. Please understand that I’m not going to propagate any myths about how to increase your rankings via social media. Nor am I going to propose that SEO-is-dead-so-long-live-social. Instead, I’ll attempt to demonstrate how social is infringing upon the traditional realm of SEO as a major factor in how people find information, convert, and interact with the Internet. The argument over the correlation of social likes and search rankings is moot. First, social likes are important. Their impact upon search rankings, however, is not relevant to this discussion. Bloggers and pundits love to discuss the search ranking value of an active social presence. “Do Facebook … [Read more...] about How Social Media is Changing the SEO Industry
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, Boz Boschen, Digital Media Director for ndp, joined me to talk about how far social advertising has come over the last several years. We also chatted about where it’s going, and how those in the advertising sphere are adapting. How Social Media Advertising has Evolved Within digital media, it’s always interesting to see how consumer habits change over time. Looking at the pace of change, it always seems like the thing that pops up this weekend becomes popular where it’s completely unexpected. Of course, it’s very hard to look into that crystal ball and see where things will be in five or seven years. I think where we are today is really the age of platforms, as everyone is saying. It’s really becoming more about adjusting the ad experience to match that environment in social media. We know … [Read more...] about How Social Media Advertising Has Evolved