Effective SEO is about applying insight and knowledge to convert traffic into sales (or other desired results). Sure, it’s nice to be ranked on a keyword or search term, and report back with impressive traffic numbers to the board members (who often have barely passing knowledge about SEO and online metrics) – but if that doesn’t translate into bottom-line profit, was the traffic of any value? … [Read more...] about Strategic SEO & Website Design
How to create a classified website with wordpress
Blogging for business is huge these days. When done well, it's a great tactic for engaging your visitors, facilitating conversation with your audience, attracting links, and getting more pages to rank in the search engines for relevant terms. But there are some key functioanlity areas you need to address when incorporating a blog with your main website.Premiere Martial Arts of Austin has been successful in the search engine rankings, and is starting to get the attention of their competitors. Head instructor Steve requested some help on how to stay ahead as competitors are getting the same links and targeting the same keywords. One of my first suggestions would be to start a blog to create more content, links from the blog to the main site, and backlinks - and Premiere Martial Arts has already done this! However, the PMA blog needs some significant work to make it function appropriately and effectively. Why Blog?The number one reason to start a blog for your business is to engage your … [Read more...] about Site Clinic: Incorporating A Blog On Your Company Website
Best Ecommerce sites have their own teme which work on E Commerce Optimization, but if you are starting then you can do it yourself. I’ll give you tips to E Commerce Optimization to make your ecommerce best and count in best ecommerce sites. … [Read more...] about Ecommerce Conversion Optimization Tips – Ecommerce marketing
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. … [Read more...] about Marketing Day: E-commerce SEO, Pinterests 1st ad campaign & Snap acquires Placed
They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?