Once placement of your business on Google Places is done, it is your job to encourage your current customers to take out some time to visit your Google Places profile and provide honest reviews about your products and services. A Google Places account with customer reviews stands ahead of your competitors and also instills a sense of credibility and reliability in new potential customers. The next step is to collate a list of local business websites wherein you can enter your company details. Some useful local business websites can be Yellow Pages, Craigslist, SuperPages, Insider Pages, and others. These websites will help spread your company’s presence online. Make sure you are mentioning your company address and phone numbers in all these local websites so that the potential customer can easily contact or reach you. You should keep your website up-to-date with all the information you want to pass on to your customers. Outdated websites tend to get lost in the overcrowded online … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
How to create a classified website
What format will the content take? Who will produce the content? How will people be able to link to it? How can the content be shared as easily as possible? Will it be a single piece or will it take multiple forms (e.g., a video, graphic and article)? Does the content need to be developed within a specific time-frame (i.e., is it timely content)? How can you create a call-to-action within the content and what will it be (e.g., newsletter subscription, sale, contact enquiry, social share, pageview, etc.)? … [Read more...] about How To Get Your Content Linked To From Top-Tier Websites
That’s good reason to incorporate strategic SEO into the DNA of your website structure and information architecture, rather than trying to slap it on later like icing on a cake, when it’s too late to make any meaningful difference to the outcome. The few dollars saved on SEO consulting charges will be wasted several times over as a penalty for having an under-optimized website that leaks money in the form of abysmally low conversion rates and lost sales. … [Read more...] about Strategic SEO & Website Design
This is a great start, but I can quickly see many things I don’t want to include. There are references to used cars, remote control cars, rental cars, and other unrelated terms. So the first step is to filter that out, which leaves me with something like this: … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap
Some pages captured in our index turn out to be pages of little or no value to users and may also have characteristics that artificially manipulate the way search and advertising systems work in order to distort their relevance relative to pages that offer more relevant information. Some of these pages include only advertisements and/or links to other websites that contain mostly ads, and no or only superficial content relevant to the subject of the search. To improve the search experience for consumers and deliver more relevant content, we might remove such pages from the index altogether, or adjust our algorithms to prioritize more useful and relevant pages in result sets. … [Read more...] about Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday