Once placement of your business on Google Places is done, it is your job to encourage your current customers to take out some time to visit your Google Places profile and provide honest reviews about your products and services. A Google Places account with customer reviews stands ahead of your competitors and also instills a sense of credibility and reliability in new potential customers. The next step is to collate a list of local business websites wherein you can enter your company details. Some useful local business websites can be Yellow Pages, Craigslist, SuperPages, Insider Pages, and others. These websites will help spread your company’s presence online. Make sure you are mentioning your company address and phone numbers in all these local websites so that the potential customer can easily contact or reach you. You should keep your website up-to-date with all the information you want to pass on to your customers. Outdated websites tend to get lost in the overcrowded online … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
How to create a classified website
Total email length should be between 120-180 words maximum. The subject line should include an emotional hook. For example, I will often scour through their social media profiles to find something personal to them and mention it within the subject. This could be something as simple as the sports team they follow or somewhere that they’ve visited — more than anything, it shows that you’ve done your research. Plus, it plays to our natural curiosity. There should be three clear paragraphs. The first should be a brief intro to who you are and some very brief credentials. The second should contain a teaser for the content (something to spark their curiosity and add another emotional hook). The third should tell them why using your content is beneficial to them(this could be as simple as getting exclusivity privileges or that it is relevant to an upcoming event/topic they’re covering) and a call-to-action. Add your contact details and social media profiles clearly at … [Read more...] about How To Get Your Content Linked To From Top-Tier Websites
Effective SEO is about applying insight and knowledge to convert traffic into sales (or other desired results). Sure, it’s nice to be ranked on a keyword or search term, and report back with impressive traffic numbers to the board members (who often have barely passing knowledge about SEO and online metrics) – but if that doesn’t translate into bottom-line profit, was the traffic of any value? … [Read more...] about Strategic SEO & Website Design
Thin slicing on search phrases – i.e. pages on the site which are not very distinct from each other, but which were created so they could each compete for minor variations of similar search phrases. Many large sites have this problem. The question that needs to be answered for every page is why does it need to exist, given the other pages already on the site? Capturing additional search traffic is not the right answer! Pages created for products not sold on the site – where the intent is to cross sell the visitors on a different product. This is again a problem that some large scale sites have. Lack of any real added value content – for example a site that has no distinguishing content from its competitors. Unfortunately, many legitimate e-commerce sites that have failed to build a brand or add any unique content may fall into this category. Score a double minus for using manufacturer supplied descriptions. Lack of an authoritative link profile – sites that get … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap
One of our main goals at Bing is to deliver quality results for our users. Consistent with our guidance to site owners, websites that seem to rely mostly on affiliate content or that offer only thin content often don’t deliver the value searchers are looking for and may be demoted or removed from our index. This is something we continually refine and look at closely throughout the year. … [Read more...] about Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday