Sites that are built as Made-for-SEO Sites, such as the content farms I wrote about in The Rise and Fall of Content Farms (three+ weeks before Panda was released by Google!), are in trouble. Their only reason to exist is to get and commercialize SEO traffic, and they prioritize that over the user experience. Trust me when I tell you that this is not a place you want to be. … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap
How to do seo for website
Strategic SEO will help in your business development. You’ll find the “niche within the niche”, on a keyword level. That’s what guides you towards building your website targeting the right terms, stocking the shelves (categories and sub-categories in each silo) with the right content that people are seeking and willing to spend money on. Strategic SEO is an investment – one that pays your business back several-fold. As a business owner, you know (at least approximately) the value of your website per visitor. If you don’t, find out. This is a high priority. Organizing your website on a silo structure makes it easier than ever before to measure performance granularly. Strategic SEO leverages rich customer data – and helps you turn it into new profit centers. When you measure metrics and apply Web analytics data to mine the value hidden in your website, you will tap new opportunities and find potential income streams that can be turned into … [Read more...] about Strategic SEO & Website Design
One lump sum is all you need. Project-based SEO can help businesses maintain a fixed and predictable budget for their SEO needs without requiring an ongoing payment plan. This is especially useful for a business with a limited budget for SEO or that is looking to control costs. This pricing structure offers a clear contract. With project-based SEO it can be easier to know that you are getting exactly what you paid for with no surprises. Either the project is completed or it isn’t; there’s no uncertainty over where the time and energy is being spent (as long as the contract is correct as far as expectations and deliverables). It allows you to focus on a particular aspect of your SEO. If you already have a sense of where you SEO strengths and weaknesses are, you can invest in the particular area that needs the most help. The timeline can be more straightforward. If you have particular project goals in mind, you can work with the SEO firm to establish exactly how much time … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?
Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the drawing board and wasting a whole load of time and money. … [Read more...] about SEO & website design: Everything you need to know
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task