This is part 9 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign. Yesterday we began Phase III of the keyword research process discussing several elements of key phrase analyzation. We'll continue today looking at a few more considerations when determining how valuable any particular search phrase is. Phrases that convert As you sort through your lists of keywords, you want to be sure to eliminate phrases that won't deliver converting traffic. Whatever keywords that you keep for optimization, you want each to be able to drive the most qualified traffic, giving you visitors that are most likely to buy your product or services. Many search terms, if ranked high, can generate tons of traffic, however any term does not directly apply to your site or what you offer, should be … [Read more...] about Comprehensive Guide to Keyword Research, Selection & Organization, Part IX
How to drive traffic to your website
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site’s traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited time and resources on tactics that are likely to bring your traffic back. Read on for more tactical things you can do now, and methods you might want to avoid. Ineffective Strategies What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of social media marketing include brand awareness, building your overall profile with specific audiences, connecting with a broader conversation in your niche, and driving traffic and exposure to your key content. If you want a general background on the relationship between social media and B2B companies, see my article, How to Run a Successful B2B Social Media Campaign. Choosing the right network is the first step to running a successful campaign; here’s a closer look at how to determine where to invest your time. Strategies For Determining What Social Networks Your Audience Uses Whenever possible, I recommend basing your social network choices on data. Depending on where your firm is in the … [Read more...] about How To Choose The Right Social Media Networks For Your B2B Business
Social media is quickly becoming the most time-consuming marketing channel. All the posting, responding to comments, discovering new networks – it never ends. Wouldn’t it be great if you could shave off some of those manual labor hours? The key to streamlining your social media marketing lies in your data and analytics – gaining insight into what works and then doing more of it. But social media analytics can be a pain in the butt if you don’t know what you’re searching for. You’ve got to know which questions to ask, and how to find the right data from the right reports in a short amount of time. In this post, I’m going to cover four questions that cut to the core of social media analytics. With each question, I’ll show you the exact data sources and reports needed to get in and out with insights for your marketing team. You’ll find out how to answer the following questions: Which posts are driving the most value for my business? … [Read more...] about 4 Ways to Streamline Your Social Media Campaigns
It seems like podcasts are everywhere today. Ariel Stulberg of Vox wrote that podcasting is taking off now because of “the happy convergence of three big trends:” Technology has made listening to podcasts easy Talented professionals have flocked to the medium The product is more polished than ever before — and making money There’s also a low barrier to entry. “You do not need to be a very technical person, nor do you require a lot of money to start a podcast,” writes Corey Ferreira, a content creator at Shopify and author of “How to Start a Podcast: The Ultimate Step By Step Podcasting Guide.” “[They] can be listened to on the go, while in the car, and even while working,” adds Ferreira. “It’s not a content medium that requires all of your audience’s attention like a blog post or a video…. podcasts are on-demand, which means your audience can listen to what they want when they want it.“ … [Read more...] about How to Increase iTunes Reviews for Your Podcast