Create More Permanent Communication Strategies With Site Visitors Even though social networks like Google+ provide new opportunities for communicating to target audiences, don’t forget to attempt to ascertain more in-depth contact information once they get on the company website as well. … [Read more...] about 5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business
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Once these pages/profiles arrive officially, they will probably operate in a way that’s pretty similar to Facebook Pages, but with some Google SEO benefits. They will be indexed, “followable” and individual updates or posts can be +1’d — much or all of which will be fed back into search results and rankings (but I’m getting ahead of myself). … [Read more...] about Google+ “Pages” Coming For Businesses
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.[/caption] … [Read more...] about Adding Credentials To Your Google+ Page: A Look At Verification & Direct Connect
The first eye opener on the app is that Google has scraped by Gmail emails and reminded me of previous holiday trips I have been on. It also automatically creates trips based on any travel information in your Gmail account – flight confirmation, hotel bookings, restaurant reservations, etc. Google already knows I will be in Berlin, Germany next month! … [Read more...] about Google Trips: What are the Opportunities for Businesses?
To identify the stores which offer Google Checkout, Google is placing a little icon on the Google AdWords (and possibly AdSense) ads of stores offering their Checkout system. Google says that doing so is “an easy way to identify fast, secure places to shop when you search.” Ideally, as Google Checkout adoption grows by Google users, AdWords advertisers serving the shopping cart icon in their ads will experience greater position due to click thru and conversion increases among Google buyers. … [Read more...] about Google Checkout Payment System Streamlines Online Shopping