How to get on top of search engines
While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest trend, readers instead gravitated towards high-level thought pieces and detailed, tactical how-tos. … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
As technology improves and automation becomes the norm, columnists also made the case for the value of manual link building this year. Link building expert Eric Ward’s piece on why manual link building will never be obsolete was one of the top Link Week columns of 2015, and Andrew Dennis’ response to this piece, which discussed why link building will never be replaced by content marketing, also made it onto the list. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Search engine optimization (SEO) is important for any business with an online presence — but for those that serve a specific geographical area, it’s crucial. While the basic tenets of traditional SEO do indeed apply to local businesses, the fact is that local search is its own beast, and it requires a particular set of skills. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
Behind The Scenes Search Engine Land uses WordPress as our content management system, but this is hardly your normal WordPress install. We don’t use an off-the-shelf theme; ours is completely customized to provide maximum functionality with as few third-party plugins as possible. The dev team has created a set of custom functions, classes, taxonomies and plugins to specifically meet the needs of our publishing process and the new design. All of this demands a lot more time during development, implementation and testing, but it gives our team the exact toolset it needs to succeed. … [Read more...] about Introducing The New Search Engine Land!