From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. Let's take a look back at the issues and announcements that scored the most social engagement across the board. (Catch up with all of our Search Engine Land Year In Review stories, while you're at it!) … [Read more...] about Search Engine Land’s most engaging stories of 2016: A whole lotta Google
How to get to the top of search engines
But the fact remains that links are the most important off-page signal for search engine rankings, and strategic link acquisition is therefore critical for effective search engine optimization. For SEO efforts to reach their full potential, businesses and online marketers simply cannot opt out of link building. … [Read more...] about Search Engine Land’s 10 Top Link Week Columns Of 2015
Google threw local search marketers for a loop earlier this year when it made some changes to how local results are displayed, getting rid of the 7-pack in favor of a more condensed, more mobile-friendly 3-pack. While this change may have created a better user experience for searchers, many local businesses were left with questions — and Jason Decker’s piece provided some much-needed insight into the implications of this new display format for searchers and businesses alike. … [Read more...] about Search Engine Land’s Top 10 Local Search Columns Of 2015
That’s Just The Beginning! I could go on and on discussing what’s new, but this introduction is getting pretty long as it is. Know that as you use both sites, you’ll find additional changes and new features not mentioned above. Consider it the fun of discovery! And we’ll be testing some new ideas in the weeks and months ahead, too — with our goal always focused on providing the best content to help marketers succeed. … [Read more...] about Introducing The New Search Engine Land!