The industry is rapidly moving from a keyword-focused approach to a topic-driven model. Google’s recent rebrand of its ad network, AdWords to Google Ads, provides a perfect example of this.In the SEO realm, we’ve seen this shift for a while, as search engines have slowly shifted to semantic search. A Backlinko study from two years ago confirmed this sentiment when its lead authors found little correlation between organic rank and the presence of a target keyword in the page title.This isn’t to say that keywords have lost their importance to SEO, but there are better ways to advance your content marketing campaign by focusing on a topic-driven approach.The problem with focusing solely on keyword planners and keyword optimization is that they vastly limit the scope of your information hierarchy and new content ideas.Indisputably, selecting the right keywords and topics are the most important step to reaching your target customers and providing them value.But by focusing … [Read more...] about How to Improve Your SEO with a Topic-Driven Content Marketing Approach
How to improve your seo ranking
“Google” who doesn’t know it, almost everyone in the world knows Google webmaster tools to improve your On-Page SEO. But when you talk about Google with webmasters, you will come to know that Google is not just a search engine, its way bigger than that. Many of us don’t know that Google provides a wide range of tools for SEO and webmasters. The most used tools out of these are Google Webmaster. All these tools are really very useful for website owners. These are developed with high quality coding and programming and thus users get accurate info. What is Google Webmaster? Google webmaster is a tool that helps the webmaster to get max out of their websites or internet properties. This tool will help you know more about the SEO of your website or internet property. Google webmaster tools to improve your New SEO Techniques to Promote Your Websites, You can check almost each and everything about your website on this tool. You can check how many and which are websites … [Read more...] about How to use Google webmaster tools to improve your SEO Ranking?
By Sean Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online industry. While the SEO scene is a landscape of constant evolution, one critical component has never been replaced – which only highlights its importance in search engine optimization, namely, Link Building. Whenever Google determines your page’s rank in organic search results, the two most crucial components that it looks at are the content of your page and the link that point to each and every content. However, the thing about Link building is that, essentially, it should be hard to do. The primary problem that link builders encounter is that it is difficult to acquire links from trusted and authoritative web pages – you can think of this as the link building … [Read more...] about Use Your Link Building Campaign to Improve Your SEO
The author’s views are entirely his or her own and may not always reflect the views of Ranking By SEO. Search rank continues to be one of the main traffic drivers to a website. And consequently, it has a direct impact on conversions as well. However, securing a top rank in search results isn’t an easy task. Especially given the fact that Google keeps updating its search algorithm so often. Gone are the days when businesses only had to make sure that their website content was optimized for keywords. There are so many different factors today that affect search rankings. A lot of it has to do with how relevant your content is with respect to search terms. And how engaging and interesting readers find it. With the increasing popularity of influencers in marketing, many brands are also using them to improve SEO. In this article, we’ll take a look at four ways you can leverage influencer marketing to boost your search rankings. 1. Boost Your Rankings Using Quality … [Read more...] about How to Leverage Influencer Marketing to Improve Your SEO
Becoming an expert or a respected source for specific types of content is one of the best ways to improve your search ranking. Search engines view sites that have multiple pages of in-depth coverage on a particular topic as more valuable because they present users with a greater chance of finding the information that they’re looking for. Search engines look for “content clusters” on websites to determine their relevance to a specific search query. Sites that have lots of quality content focused on a single subject are likely to rank higher. For sites covering multiple topics, it’s important to organize based on themes, main subjects, or terms, otherwise known as “siloing,” to help increase your ranking. Organizing related elements of your website into “silos” of information helps search engines recognize related content, and can be easily done in your main navigation. Another popular (and often successful) strategy is creating content … [Read more...] about Chapter 3: Content Strategies to Improve Your SEO