Time: By viewing the many dimensions of time (i.e day of week, hour of day), you can get a decent idea of what time you are getting more conversions as well as the cost/conversion across each segment. Go to your Setting Tab to set the right schedule that makes the most sense for your campaign and the conversions you want to garner. Network (with search partners): Remember that Google has many of search partners they leverage to serve up Paid Search ads. But sometimes these other networks do not produce enough conversions to warrant advertising. By viewing this data and then going back into your settings tab to focus solely on the Google Network, you can increase conversions. The vice versa logic can also hold true from a cost/conversion standpoint. Click Type: Under this segment, you can view where you are getting conversions, be it via clicks from the headlines or clicks from the sitelinks. If your sitelinks happen to be driving decent conversions but it’s click-through rate … [Read more...] about 20 Ways To Increase Conversion Rate Optimization For PPC Advertising
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People in the niche are active on their hermetic community websites. However, there aren’t many public conversations happening on social media threads, although it looks like people are interested in the topics of this domain and keep up with the events—according to the number of followers. … [Read more...] about Monitoring Your Online Community to Increase ROI
Recently I discovered the existence of a Quality Score in Twitter Ads (or “Quality Adjusted Bids” as Twitter sometimes refers to it) and in my post today, I’m going to share with you several ways to maximize your ROI on Twitter Ads by hacking this algorithm that Twitter uses to decide if your ads should be displayed or not, and how much you pay if people engage with your ads. … [Read more...] about Mastering Twitter Ads Search Engine Journal
Aaron has been in the industry for the better part of a decade, leading paid media campaigns with clients ranging from Fortune 50 companies to startups and local businesses. In his role of Manager of Client Strategy at Elite SEM, Aaron oversees a group of account leads & analysts across the northeast. In addition to Elite SEM, Aaron's a frequent industry speaker and instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a brewer, hockey player, slow cyclist and claims to be the industry’s top chef. … [Read more...] about Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Other than the (recurring and questionable) 79% stat, no quibble here. Two problems, however: First, as the cliche goes, competition is simply one click away on the web. Google has the market share it has because people choose to use Google. It’s not some sort of utility where choice is non-existent. The second problem is that antitrust laws are designed to protect consumers, not competitors. Fairsearch.org is advocating hobbling Google because it claims it’s harming consumers—though this is mere speculation, not fact. Google’s popularity (and profitably, implying that people are comfortable enough with the ads Google runs to click on them—a lot) argues strongly against that. … [Read more...] about Do The Majority Of Americans Think Google Is Unfair?