Every year, Google makes around 500-600 changes to their search engine. And every year, entrepreneurs, SEOs, and everyone else have to scramble to catch up with whatever they change. But now and then, Google shows us their hand. One such instance is with mobile-first indexing. Since 2016, Google has been experimenting with methods that will allow them to implement mobile-first indexing for their search engine. They haven’t been too quiet about it either. But with a recent update, the long wait is finally over. Google has started migrating sites that follow mobile best practices over to mobile-first indexing. And while Google has promised to tell everyone when their site has switched, you shouldn’t be waiting around to adjust your content strategy. If you’re a business that relies on content marketing to succeed, you need to be aware of how these changes are going to affect you. So to ease your mind and give you direction, I’ve put … [Read more...] about How to Create Mobile Specific Content Campaigns For Mobile-First Index
How to increase traffic to your blog
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site’s traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited time and resources on tactics that are likely to bring your traffic back. Read on for more tactical things you can do now, and methods you might want to avoid. Ineffective Strategies What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Late last week, a group of Google critics, rivals and complainants sent an “open letter” to EU competition commissioner Joaquín Almunia asking him to focus on the “vertical search” or “search neutrality” dimensions of the Google antitrust case. The letter says, essentially, that of the “four areas of concern” raised by the EU over Google’s business practices, this is the only issue that really matters. The letter asserts that the EU must address “Google’s search manipulation practices” in the form of “the systematic promotion of Google’s own services, and the systematic demotion or exclusion of its competitors’ services.” The signatories worry that any settlement that emerges won’t be sufficiently tough on Google. They’re specifically concerned about a potential “labeling” approach that identifies Google search products or properties (e.g., Travel, … [Read more...] about Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google
Social media is quickly becoming the most time-consuming marketing channel. All the posting, responding to comments, discovering new networks – it never ends. Wouldn’t it be great if you could shave off some of those manual labor hours? The key to streamlining your social media marketing lies in your data and analytics – gaining insight into what works and then doing more of it. But social media analytics can be a pain in the butt if you don’t know what you’re searching for. You’ve got to know which questions to ask, and how to find the right data from the right reports in a short amount of time. In this post, I’m going to cover four questions that cut to the core of social media analytics. With each question, I’ll show you the exact data sources and reports needed to get in and out with insights for your marketing team. You’ll find out how to answer the following questions: Which posts are driving the most value for my business? … [Read more...] about 4 Ways to Streamline Your Social Media Campaigns
It seems like podcasts are everywhere today. Ariel Stulberg of Vox wrote that podcasting is taking off now because of “the happy convergence of three big trends:” Technology has made listening to podcasts easy Talented professionals have flocked to the medium The product is more polished than ever before — and making money There’s also a low barrier to entry. “You do not need to be a very technical person, nor do you require a lot of money to start a podcast,” writes Corey Ferreira, a content creator at Shopify and author of “How to Start a Podcast: The Ultimate Step By Step Podcasting Guide.” “[They] can be listened to on the go, while in the car, and even while working,” adds Ferreira. “It’s not a content medium that requires all of your audience’s attention like a blog post or a video…. podcasts are on-demand, which means your audience can listen to what they want when they want it.“ … [Read more...] about How to Increase iTunes Reviews for Your Podcast