How to make an email list

Step 2: Craft a Compelling Incentive and Offer You should create an incentive, something so good, that your audience can’t say no, and that they can’t find anywhere else. You can put together a free report of your best stuff that you can give out to your audience, or a timely email-only content, or a free course, or an access to a social community. … [Read more...] about #SEJThinkTank: Use Your Podcast to Build an Email List

Scott not only includes the top stories in marketing and social media for the week, and adds his personal insight on the developments. This is helpful to his email list because he is offering advice on how the industry is going to shift with the changes. This keeps the audience feeling like they are in an ongoing conversation with Scott, which could lead to referrals or reaching out when they need help with their own social media or marketing. … [Read more...] about 5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money

You walk a fine line when choosing giveaway prizes. On the one hand, you want prizes that are good enough that people will actually click-through. On the other, you want things that are particular enough to your demographic that at the end of it, you get actual active subscribers rather than people who will just cancel as soon as they realize they didn’t win. … [Read more...] about Plan Awesome Content That Grows Your Email List

Load Testing. Can my site manage the traffic I’m going to send to it? Do I need to adjust my campaigns to account for the load it can handle? Ask your network and development teams these questions, or you may be in for a rough surprise. Site Security. Just ask Target — their story is a sad but effective demonstration of how damaging a data breach can be. Due to the high volume and hectic season, retailers are frequently attacked during this time. If your company keeps brushing it off, now may be the time to seek more PCI compliant systems or look into tokenization (a means of encrypting and securing credit card info). Emergency Communication Plan. This may seem like doomsday prepping, but how will you handle a site outage? Do you have a splash page directing your users to a place that they can receive real-time updates and communicate with customer service? … [Read more...] about E-Commerce Holiday Preparation – Making A List (And Checking It Twice)

That means you should be using your company’s colors, including an attractive heading, and linking to your website and social media profiles within the message. Also, make sure the list of items you incorporate into your email is the same across every template; this includes transactional messages, abandoned card emails, and of course holiday offers. Creating a consistently and attractively branded email marketing campaign is a little bit more involved than just pasting a header into your messages. … [Read more...] about 6 Steps to Make Email Marketing Your Valentine